Spotlight customer reviews:
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Customer Rating: 
Summary: After Effects - easy ease in
Comment: Initiation to the steep learning curve for Adobe After Effects is eased considerably by this volume of scaffolded lessons that include extra tips and keyboard shortcuts.
Customer Rating:
Summary: Amazing book!!!!!
Comment: This is a must have book along with Mark Christiansen's Studio Techniques. So well explained, step by step tutorials, thorough explanations of why things happen. Highly recommended!!
Customer Rating: 
Summary: Good basic guide
Comment: The only real downfall of this book is that you really have to have the included disk to really get all this book has to offer - of course the best way to learn anything is to do it, but I am a fan of manuals that just walk you through the steps of how to do something. This isn't a good book to just sit down and read but if you want to jump right in and read this AS you do the exercises from the disk (which I find sometimes inconvenient) this is a great manual.
It covers pretty much all the basic functions that you will commonly use in AE and is full of instructional images.
Customer Rating:
Summary: Starting out, Hey fantasitc!
Comment: This is a fantastic book to get started in after affects. Adobe CS4 is coming out in October 2008 so this book will be out of date just a little. Saying that though if you are just starting out with motions graphics this is the place to start.
Fantastic book.
Customer Rating:
Summary: A good book. Worth the price
Comment: This title has a wealth of information that is geared mostly towards beginners, but can still be used by those familiar with the program. The slightly non-linear arrangement of information makes certain topics hard to locate, but otherwise this is definitely a good book.
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Editorial Reviews:
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If you're new to After Effects and want to get up to speed quickly, After Effects Apprentice was created just for you. With 11 core lessons plus a fun final project, you'll quickly get into the program and learn how to tap its potential - whether you want to create motion graphics for a network program, your company's video, or your own independent production.
In this book, you'll get a professional perspective on the most important features a motion graphics artist needs to learn to use this program effectively. You'll learn to creatively edit and combine layers, animate eye-catching titles, replace a screen on a computer monitor, place a studio shot in anew environment, manipulate 3D space, and use effects to generate excitement or enhance the realism of a scene. Easy to follow step-by-step instructions take you through each technique, including projects that encourage you to express it in your own way. You'll learn more than just the tools; you'll learn skills that you can immediately put to work in your own projects.
Topics include how to:
* Animate, layer, and composite images and text.
* Manipulate keyframes to create more refined animations.
* Use masks, mattes, stencils and modes to add depth.
* Manage layers to make them easier to coordinate.
* Add 3D to your animations.
* Use tracking and keying to create special effects.
* Includes new CS3 features; Shape layers, the Puppet tool, Brainstorm, and Per-Character 3D Text.
DVD contains: All exercise source material and projects in AE7 and CS3, video guided tours, and movies of the finished projects.
* Full color presentation of professional workflows
* Core motion graphic techniques in 12 engaging lessons
* Companion DVD features QuickTime movies and lesson media
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