Customer Rating:  
Summary: disappointing
Comment: The reviews convinced me to buy this one.
After reading it, I think it's highly overrated. It has 10 "rules", each is true and important, but none of them is new. The problem is that the rest of book, explaining each of the rules, contributes very little.
I'm sorry, but I expect a book to be either insightful, or fun (preferably both). This book just didn't deliver.
Customer Rating:
Summary: Less is More
Comment: The ten laws are:
1. REDUCE - The simplest way to achieve simplicity is through thoughtful reduction
2. ORGANIZE - Organization makes a system of many appear fewer.
3. TIME - Savings in time feel like simplicity.
4. LEARN - Knowledge makes everything simpler.
5. DIFFERENCES - Simplicity and complexity need each other.
6. CONTEXT - What lies in the periphery of simplicity is definitely not peripheral.
7. EMOTION - More emotions are better than less.
8. TRUST - In Simplicity we trust.
9. FAILURE - Some things can never be made simple.
10. THE ONE - Simplicity is about subtracting the obvious, and adding the meaningful.
There's a profound statement hidden on page 70: "While great art makes you wonder, great design makes things clear." So well put. The author is a graphic designer, but I think this thought applies to product design, and even process design.
Customer Rating:
Summary: Helpful guide on how to incorporate simplicity into your product planning
Comment: The poet William Wordsworth once wrote, "The world is too much with us." If this was true in the bucolic 18th and 19th centuries when Wordsworth lived, it is even more true today, when every gadget comes with an incomprehensible 100-page instruction manual. Thus, simplifying people's lives with your products and services is a surefire path to business success; it will endear you to your customers forever. In this aphoristic little book, graphic designer John Maeda has distilled all he knows about simplicity into 10 laws and three key ideas. He sprinkles mnemonics, icons and graphics throughout, which you may enjoy if you're a visual learner or find baffling if you're not. If you really like the icons, you can download them from the Web site Maeda put together to complement the book. getAbstract recommends this work particularly to marketing people, product designers and technical writers. Maybe some day your mother won't have to call you every time she wants to record Jeopardy.
Customer Rating:
Summary: Manage your expectations...
Comment: If you manage your expectations, this little book can be pleasant, even delightful. But if your interest is for more serious, robust exploration, then look elsewhere.
The title is a bit misleading. The term "Laws" suggest principles that can be universally applied and have been rigorously tested. This book is really more of a set of loosely connected essays about design approaches. The insights are often good, and perhaps helpful, but "laws" they are not. A title like "Reflections on Simplicity in Design" would have been more accurate, and I would have awarded a fourth star if it had been titled more appropriately.
This is really more of a short philosophy book about design, rather than a treatise offering Newtonian-scale laws. But that criticism now made, can this little book be inspiring? Sure.
Is the book overwrought and under-thought? A little.
Does it offer deep exploration? Not really.
Is "Simplicity" a good introduction to the notion of simplicity in design? Yes, up to a point.
One reviewer lamented that "Simplicity" has about the same depth as a dinner conversation. I agree, although that's no reason to think that level of depth is pointless. If it inspires and offers fresh perspectives on old problems, then that can have it's own value. And that's what "Simplicity" offers, but not much more.
Just don't pin your hopes on this offering fundamental design principles; instead use it as a loose collection of design approaches (supported only by brief anecdotes). I'd give it 3.5 starts if I could, the half star being awarded for brevity (but not laws or simplicity itself).
Customer Rating:
Summary: Good Solid Material
Comment: The best thing about this book is that it stayed SIMPLE.
It is a quick read, and a good reference source for anyone in the field of design.
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