|
|
|
Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9780452265196
ISBN: 0452265193
Label: Plume
Manufacturer: Plume
Number Of Items: 1
Number Of Pages: 272
Publication Date: 1990-11-01
Publisher: Plume
Studio: Plume
|
|
|
|
|
|
Spotlight customer reviews:
|
Customer Rating: 
Summary: Recommended reading for small business owners
Comment: Anyone engaged in or considering starting a small business would do well to read both this book and Levinson's other writings on the subject. Most small businesses fail due to poor marketing and you'll find great solutions to that problem in this series.
Customer Rating: 
Summary: Completely outdated
Comment: When I bought this book, I didn't realize it was published in 1990, so there is nada regarding the internet. If you have even a modicum of knowledge regarding marketing, it's a complete waste of time. This is for someone with zero or little marketing background. Absolutely elementary information.
Customer Rating:
Summary: You don't need this book!
Comment: I have lost my 3 hours to read it. Don't loose yours!
There is nothing interesting in this book and very easy concept
Customer Rating:
Summary: Guerrilla Marketing Weapons
Comment: Anyone who wants to be successful should have this.
Others should not.
Customer Rating:
Summary: New to Marketing
Comment: Super book for anyone new to Marketing. Lot's of practical advice for free of cheap ways to get your business noticed.
|
|
|
|
Editorial Reviews:
|
Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
|
|
|
|
|
