Customer Rating: 
Summary: An Excellent Introduction to Adwords
Comment: I've recently begun an Adwords project and found that this was very helpful in getting me started. It also provides many ideas and resources for future improvements of my usage.
Customer Rating:
Summary: Excellent and very helpful
Comment: Howie Jacobson offers a very insightful and helpful guide to sifting through the often confusing aspects of Google AdWords. What is great about this book is that it isn't necessary to read the book from cover to cover in order to get the information you need. The book is divided into sections (which are accurately named) so you can jump right into the topic you need most help on.
The author also provides a website in his book that he runs for further information and responds promptly to emails with a helpful answer to your question. Great book! Must Buy!
Customer Rating:
Summary: The Only AdWords Resource You'll Need
Comment: Prior to reading Adwords for Dummies, I knew next to nothing about Adwords and had more or less avoided learning it like the plague. I didn't have an AdWords account and wouldn't have even recognized the Adwords interface. Then I decided to conduct some market research, and I needed to learn the Adwords basics. A friend recommended this book, so I ordered a copy of Adwords for Dummies from Amazon. (The book really could be used by a dummy, although they'd likely gain a few IQ points just by reading it.) In terms of teaching Adwords, I can't imagine a better source. Everything is spelled out (including many "secret tricks" gurus would charge you thousands for) in clear, easy to follow language. Even though I'm NOT a techie and was brand new to Adwords, I had my own campaigns up and running THE SAME DAY that the book arrived. Adwords for Dummies is just that great of a guide. There's even a chapter just on Google Analytics that lets you get started right away. But that's not all. Dr. Jacobson is hysterical, and on more than one occasion, I laughed out loud while reading. It was like being in a class with a master teacher- maybe like your middle school history or math or English or science teacher- who entertained you and taught you so that you really learned, both at the same time. My two cents is order the book without delay- it's really free, anyway, as Google gives you $25 (ie, more than the cost of the book) in Adwords credit! Highly recommended.
Customer Rating: 
Summary: Adwords for Dummies
Comment: AdWords For Dummies is slightly more for beginners (as is typical for The Dummies Series), while the "Ultimate Guide to Google Adwords" is more advanced. Heck, let's not dice garlic here and cry; if you cut loose of 40 bucks and get them both you'll recoup your money in a few hours. But be forewarned, you'll be tempted to crank out much more money as you learn about many various and optional keyword research, competitive analysis, split-test and other pay per click efficiency tools highly recommended within these books.
Customer Rating:
Summary: An Outstanding Book
Comment: I've read a lot of AdWords books and have provided a well-known AdWords keyword research software tool for almost four years now, so I know the good and the ugly when it comes to Google's advertising system. Take it from me, a lot of people struggle with AdWords, and many give up altogether, but with a fine book like this one, you can easily avoid becoming one of them.
This book takes a brand new user by the hand and walks them through setting up an account, doing keyword research, structuring an AdWords campaign according to Google's best practices, and much more. Along the way, great tidbits of information are provided like how to write effective AdWords ads, how to do local advertising, and where to find negative keyword ideas, to name just a few. Practical suggestions and helpful advice can be found on almost every page as you go through the book's process for building a well-crafted AdWords campaign and sales strategy.
What I especially like is how this book goes beyond doing just AdWords and focuses in on the entire sales funnel, e.g., how to craft well-written landing pages (important for slashing your AdWords bid costs), how to use Google's amazing analytics tool to increase your sales conversions, and how to follow up with prospects and get more sales using newsletters and email autoresponders effectively.
I dare say that if most AdWords advertisers studied and properly implemented the techniques provided in this book, Google would lose quite a bit of money each day since there is a large number of advertisers who are naively spending more than they should in Google's system. Don't be one of them! Get educated. AdWords for Dummies is a great place to start.
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