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Binding: Paperback
Dewey Decimal Number: 006.7
EAN: 9780470174623
ISBN: 0470174625
Label: Sybex
Manufacturer: Sybex
Number Of Items: 1
Number Of Pages: 384
Publication Date: 2008-01-29
Publisher: Sybex
Studio: Sybex
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Spotlight customer reviews:
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Customer Rating: 
Summary: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Comment: This is a terrific read! If you have an online business -- this is a MUST read. -Steve
Customer Rating: 
Summary: Big on theory, light on examples
Comment: The book is okay for some audiences. There is a complete discussion of theory but it is short on case studies and examples. Money would be better spent on the books available from Jakob Nielsen.
Customer Rating:
Summary: Tim Ash is a World Class Professional - the book says it all
Comment: I traveled 6000 miles from Scotland to the USA to further fulfil my passion for doing Search Engine Marketing for my Scottish client base. I got the chance to actually meet the people behind the books who in our business are seen as the mastering mentors of our profession. through me being an Optimiser in the UK. I had the opportunity to meet Tim Ash, who is a very pleasant and knowledgeable person and this inspired me to buy his book. I have since read cover to cover, and the book is like the person. Since that meeting and reading of his Book Tim even went out his way to answer an email on a burning question I had - now that's commitment! It was an honour getting the chance to meet Tim Ash, the positive reviews here sum him up, so go ahead - get the book and get your website tuned up - today.
Customer Rating:
Summary: Comprehensive, Practical, and Actionable Website Optimization Guide
Comment: Amazingly enough, virtually everything you need to know about optimizing the commercial efficiency of a website (not just a "landing page") is included, concisely, in Landing Page Optimization. In addition to the motivation for doing optimization, how to select what to optimize, and, in detail, how to measure and analyze your optimizations, Tim Ash includes helpful summaries of the psychology of users and even of how to navigate corporate politics to get buy-in for your optimization project. There is very little about creating a successful commercial website that I did not feel more knowledgeable after reading this book.
Customer Rating:
Summary: A good book to get you going successfully with your landing pages
Comment: The author no doubt knows his subject and I suspect he's good at what he
His discussion on testing is good and important. And he does answer some important questions. For example, should a landing page have lots of navigation or just enough? This book will help you in increasing your conversions. There's no doubt about that. But most of the information is available on the Web at this time. And I personally felt a lot was left unwritten and unanswered.
- Susanna K. Hutcheson
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Editorial Reviews:
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
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