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SEO: Search Engine Optimization Bible

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Manufacturer: Wiley Average Customer Rating: Average rating of 3.5/5Average rating of 3.5/5Average rating of 3.5/5Average rating of 3.5/5Average rating of 3.5/5

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SEO: Search Engine Optimization Bible


Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780470175002
ISBN: 0470175001
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 408
Publication Date: 2007-12-17
Publisher: Wiley
Studio: Wiley

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Spotlight customer reviews:

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Essencial para boas práticas de SEO
Comment: Excelente livro para quem deseja se aprofundar nas técnicas de SEO (Search Engine Optimization). Essencial para agências e profissionais de SEO.
(www.curso-seo.com.br)

Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
Summary: Great Book
Comment: The SEO Bible will help organizations and business in the small to mid-sized market optimize their search results and capture more traffic and exposure for their products and services. The book includes specific information on how to get listed in the major search engines, directories and indexes as well as strategy suggestions to guide the planning and implementation of a successful SEO campaign.

Customer Rating: Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5
Summary: Long on Words -- Short on Expertise
Comment: The first thing you should read in this book is the author's bio on the back cover. You'll discover that her expertise is freelance business writing, not SEO. That will go a long way in explaining why her book just skims the surface of this complex subject and will provide you with precious little information you can actually use. This book has lots of words, but very little expertise and no depth.

Her discussion of meta tags, title tags, and meta name descriptions, for example, goes no further than explaining what a meta tag looks like. She writes, "Such a tag for the search engine optimization page might look like this:" She then shows us an example...and then moves on to other subjects. There is no in-depth discussion of how to write these critically important tags, how to use or not use keywords or keyword phrases in these tags, no discusses relating to keyword denisty or character length in meta tags or practical example of how sucessful meta tags are written. All you'll be given is an example of what a meta tag looks like. And that's why this book can be described in one word -- shallow.

If you need a bigger clue, this "expert" in SEO has not created any website or blog for her book. Try Googling "SEO Bible" and see what you get. It won't be her book. Sure, there's a page ranking compliments of Amazon.com. But that wasn't her doing. She hasn't even created anything TO optimize. This person probably knows a lot about research and writing -- but knows very little about SEO. Don't be sucked in by the title. This book is not worth it.

Customer Rating: Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5Average rating of 3/5
Summary: Shoots high, falls low
Comment: I read so many good reviews about this book before I purchased it, as it was praised to be one of the best books out there on the subject of SEO. But I found it to be extremely disappointing. While reading the book I kept on thinking to myself that what the author had very little to say but managed to spread it out on 300 pages, by repeating the same mantras over and over. You could summarize the entire book in 20 well written pages. If this is the SEO bible, I would have preferred the 10 commandments. Did not learn all that much from this book.

Customer Rating: Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5Average rating of 2/5
Summary: SEO basic
Comment: Hello

If you had some experience in SEO you do not need this book.Is a complete introduction to SEO but not for how experiencein SEO.

Regards.

 

Editorial Reviews:

  • This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
  • One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
  • Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
  • Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more



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