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Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9781857885026
ISBN: 1857885023
Label: Nicholas Brealey Publishing
Manufacturer: Nicholas Brealey Publishing
Number Of Items: 1
Number Of Pages: 240
Publication Date: 2008-05-01
Publisher: Nicholas Brealey Publishing
Studio: Nicholas Brealey Publishing
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Spotlight customer reviews:
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Customer Rating: 
Summary: | Excellent results delivered |
Comment: We rotate between 3-4 since having carefully implemented Viney's techniques. Our market is region specific but pretty competitive. The only thing we had going for us was an aged URL because of this our results manifested quickly.
I am so thankful for this book. I hope to see another edition in the future.
Thank you David Viney!!!!!
Customer Rating:
Summary: Easy to Read and Put to Use
Comment: This book breaks SEO down so it is simple and makes sense. Breaks out SEO into easy to use steps so you can implement the strategies with ease. Also gives lots and lots of online tools that you can use and access to the SEO Forum that the author writes. Much more than a book! It's a book, a set of tools, and a way to continue learning on the topic.
Customer Rating: 
Summary: Great Informative book
Comment: I am new to this world of website development and search engine optimization and was lucky enough to stumble across this book. If you're planning a web campaign this book is a must. From Domain name selection to targeted results oriented information this book succinctly covers the whole concept. It is heavily packed with information and in my case will require a second read with a highlighter in hand, notes and post-its all over. Great advice on the "keyword rich domain'. A solid read for anyone serious about developing a winning online presence.
Customer Rating:
Summary: Great Book
Comment: Great book written in an easy to read format.Can be easily understood by even non tech people.well written and very well organized.
Customer Rating:
Summary: Outdated Keyword Suggestion Tools
Comment: The book starts out with what appears to be a logical/solid premise but falls short in the 1st chapter given suggested keyword tools that are no longer available. Needless to say, I find this to be totally inexcusable given that the book first debuted back in April, 2008 at which time the keyword suggestion tool upon which that in the book is/was based was since defunct. What's even more frustrating is that while the author makes mention of providing future updates to the book in his blog, I haven't been able to find anything regarding this matter to date. Last but not least, in purchasing the book, one is promised a Free 6-month membership to the SEO Expert Services Site. The only catch is, you have to give your credit card? And, the PayPal (which I loathe) option to opt out doesn't work. This all seems kinda funky to me. My only regret is that I didn't bother (this time) to read the reviews b4 my purchase. While I realize SEO strategies can change rather quickly, let's be real. This ink was still wet in that the book hadn't even made it off the press! In this particular case, I think laying the blame on rapidly changing SEO is a cop out! If this is the way to build a clientele and credibility in the SEO profession then apparently I'm in the wrong business!
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Editorial Reviews:
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From one of the United Kingdom's leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.
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