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Advertising Now. Online (French, German, Italian, Portuguese and Spanish Edition)

List Price: $39.99
Our Price: $26.39
Your Save:$ 13.60 ( 34% )
Availability: Usually ships in 24 hours
Manufacturer: Taschen Average Customer Rating: Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5

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Advertising Now. Online (French, German, Italian, Portuguese and Spanish Edition)

Binding: Turtleback
Dewey Decimal Number: 658.872
EAN: 9783822849569
Format: Illustrated
ISBN: 3822849561
Label: Taschen
Manufacturer: Taschen
Number Of Items: 1
Number Of Pages: 448
Publication Date: 2006-10-01
Publisher: Taschen
Studio: Taschen
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Spotlight customer reviews:
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Advertising Book
Comment: Its an incredible reference. I recommend that book to everyone with an opened mind, bcs its is the new world for an advertising.
Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
Summary: An expensive but great gift for advertising addicts
Comment: a bit long winded. but some great interviews and copy. makes for a great coffee table book.
  
Editorial Reviews:
Ads in cyberspace: the best campaigns on the web today

This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
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