Spotlight customer reviews:
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Customer Rating: 
Summary: Hang Onto this Book!
Comment: I've worked with a web developer for 2 years, and have stayed on the editorial side. However, now I have more input into the site design, and I'm finding great assistance from Ginny Redish. She's done her homework to help the reader delve into the minds of their site visitors, and thinks outside the normal constraints.
It offers technical assistance without being a coding manual, and for the creative person who is not a coder or developer, this is a terrific tool!
It's not for the programmer who knows the how-to side, but it's for the content and creative person trying to attract the right attention and reach the right people.
Customer Rating:
Summary: A must-read for any web developer
Comment: This book should be considered required reading for anyone designing and developing sites.
Most of the websites online do not follow the practices outlined in this book and would be better off if they did.
The book is filled with clear examples and shows bad content and then the ways to improve it.
Great book!
Customer Rating:
Summary: First Non-Fiction Book I Couldn't Put Down
Comment: From the moment I started reading this well-constructed, excellently researched book, I couldn't put it down and wanted to know more. The pages are reader-friendly, and lots of good examples make all the author's advice come to life on the page. "Letting Go of the Words" clarifies so many gray areas of writing for the web. I highly recommend this book to anyone who ever has to write anything that will appear on the web, and also to designers who are responsble for setting up websites. Once you read this book, you won't be able to look at any website in the same way again.
Customer Rating:
Summary: Very helpful book
Comment: This book is an absolute must read for anyone who develops websites. Ginny Redish provides great examples of web pages and how the visitor is affected by the arrangement of the content. I love the way she presents a website user and allows you to "think" like a visitor.
Customer Rating:
Summary: One of the best books in the field
Comment: I'm a big fan of technical communication texts. This book is exceptional, and stands apart from others in many ways:
- Many technical communication texts repeat the same rote guidelines. Although this book does not ignore the "classic" rules (e.g., "Write in inverted pyramid style"; "Use space effectively"), many of the rules are unexpected or even contrarian (e.g., "Use a sans-serif font"; "Long lists are o.k. for familiar items"). All rules are backed by examples that demonstrate their effectiveness.
- The book provides clear examples of real-world Web content, including many "before" and "after" images that demonstrate the book's principles.
- The production of the book is excellent. The color printing and rich layout help to make the book attractive and approachable.
Although the focus of this book is Web communication, the rules, principles, and guidelines are relevant to any form of written communication. The number of examples and diversity of the book's guidelines make this an ideal text for technical communicators and Web content developers of all levels of experience and proficiency.
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