Customer Rating:  
Summary: That's not all, folks
Comment: This book basically deals with how people behave when using the web - they're reading.
As an art director for 20 years, and someone who's always been interested on people's behaviour, I can't say this book surprised me. I was expecting more on web behaviour specifically, but found conclusions I've already taken from other medias. Maybe that's because I work too close to it.
But the point I didn't like was that the reading ended with the feeling that the author didn't told me all. He has more to say. The book felt somewhat like a teaser for his workshops. Take this now, get more later.
Has its goods shots, but the rabbit doesn't come out of the hat.
Customer Rating:
Summary: The first book to read before you create any web site!
Comment: A quick and fun book to read. Steve Krug gets to the point quickly without babbling on like most writers. My entire staff has used this book as a reference.
Customer Rating:
Summary: A Real Eye-Opener!
Comment: This book really made me look at web sites in a completely different way. While surfing, we've all come across sites that we don't quite "get" right away; usually we don't spend more than a couple of seconds trying to figure them out before we move on to something else. As the book says - web users are like sharks: if they don't keep moving, they'll die. Of course you don't want people leaving your site because they can't be bothered to figure it out. "Don't Make Me Think" explains exactly why some sites don't work and how to fix them. One of my favorite things is that Krug asks you to look at actual web pages (pictured in the book in full color) and try to figure out what they are about and how to use them. You become a usability test subject! Turn the page and he gives you his ideas about why it works or doesn't work. Another aspect of the book you may find useful is the guidelines for holding your own usability tests. It's can be a much simpler process than you might think. These sections include a sample test script, the kind of tools and environment you'd need, and URLs to more helpful stuff (including a confidentiality/permissions agreement you can ask a test subject to sign). Oh, and the book was very readable, quite funny, and to the point - it only took a few hours to read. The size of the book would actually have been disappointing given the price if the book hadn't have been so useful and interesting.
Customer Rating:
Summary: Great book for learning practical wisdom
Comment: As entrepreneur and owner of a web site, I appreciate the simple and effective approach of the author. If you want to design a web site to get results, read this book. You will benefit.
Customer Rating:
Summary: This book will make you think!
Comment: Steve Krug does a great job of pointing out the necessity and effectiveness of site design that incorporates good usability features. We all know that usability is important, but we often forget is that what seems obvious to us may not be obvious to our visitors. Between the book's concise explanations and very effective graphic visuals, I was really able to walk away with a better feel for "user friendly" design. The fact that this book is short, simple, and easy to read makes it a handy addition to any developers library!
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