Customer Rating: 
Summary: Designers not users should think
Comment: This book does not come up with new wow! kind of concepts that you won't find in some guise somewhere, BUT it is written in an exceptionally readable and understandable manner. The author manages to drive his poiunt across by choosing really good examples. The examples, for me, is what distinguishes this book from others. The author chooses, in most cases, reasonably well-designed web sites and critisize them using his "laws". And lets face it, it is easy to critisize a really bad example, but critizing a good one is much more difficult. Also quit appropriate is that no claims is made (in fact it is disclaimed in the first chapter) that there exist a "perfect way". The author however drives the message home that designers should think - so that users don't have to think. In essense the author merely provides a framework that can be used to structure your thoughts. If you want to design web sites you MUST READ this book, regardless of what you know or not about user interaction. The book is written with exceptional clarity. I also like the word play in the title - readers of this book will in fact do a lot of thinking - so that they don't make their users think...
Customer Rating:
Summary: After (so many) reviews...
Comment: ..there's not much more to say but I will anyhow.
My confidence in my web design abilites have increased two fold. Not only can I now look at my own sites more objectively I can look at other sites too and learn more than I ever have before. While I was reading the book I was designing layouts for a web site and I went from no homepage to a clear, concise, no-nonsense homepage that truly serves a functional and good looking purpose.
I will reference this book for a very long time, probably until I have memorized it! I highly recommend this book for anyone involved in any aspect of web design, from the web designer to the CEO. Great find, must have!
Customer Rating:
Summary: Truely amazing book!
Comment: Definitely a must-have for anybody related to web design & development, from coders to CEOs. It's a lifesaver in the ocean of poorly developed websites. Developing websites for 4+ years myself, I've never seen that much of wisdom concentrated in a single book. Do me a favor and read it!
Customer Rating:
Summary: I won't lend this book
Comment: When I recommend this book to peers, they ask if they can borrow my copy. I tell them no - I'm not willing to be without it. It's that valuable.I respect an author that can take a complex, nebulous topic (like web usability) and distill his or her thinking into a single statement. Krug does it masterfully, and puts his statement on the cover: Dont Make Me Think. Now that I understand where he's coming from, I can read his book through that lens. Authors should be able to provide some broad context first, and then descend into detail. An author should say "my topic is about A, B and C. We'll explore many detailed examples within each, and I'll make plenty of recommendations. But at the end of the day, it's about A, B, and C." Those that don't provide the context end up writing books that are glorified laundry lists: "208 things to remember about my topic". I can't retain a list of 208 things, but I can remember A, B and C. Krug offers up a few sensible laws of usability and demonstrates their validity through carefully chosen examples. The book itself is a living example of interface usability. I recommend it even to people who have no interest in the web. It's that good. Own this book.
Customer Rating:
Summary: Home run!
Comment: Great job, Mr. Krug - I anxiously await your next book!It's a welcome relief after reading some downers. I find it ironic that authors for web usability seldom apply their observations to their books; this author avoids that trap. Pros: brief, to the point, and illustrated, fabulous use of humor.
Cons: none I can think of right now.
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