Customer Rating: 
Summary: Bring this to the management meetings
Comment: Mr. Krug has written a handy distillation of usability methods from the trenches of business. Most usability books read more like theory textbooks than applicable tactics to persuade bean counters and software engineers of the value of usability practices. I say read the thick theory books for the why and this book for the how.
Customer Rating:
Summary: Wow, a usability book that actually practices usability!
Comment: I soldiered through Jacob Neilson's book and felt like I'been been through a four or five note symphony when I was finally finished. Steve Krug has figured out that tirelessly repeating yourself over and over isn't an effective way of teaching. Don't Make Me Think, get's the mission critical points with enough grace and humor to make the book--get this--actually effective. I've read several usability books before this one, so I can't say I learned much new, but would have to say that this book presented in a way that I believe I will be more likely to remember the information and use it. I only wish I hadn't wasted time and money on the other books.
Customer Rating:
Summary: How to Save Yourself MILLIONS In Web Con$ulting Dollars.
Comment: I have found my new favorite book. After plowing through a few thousand pages of web design, information architecture and usability texts, I have landed on one that I think flattens them all. DO NOT pass GO, DO NOT collect $200, run (don't walk) to Amazon.com and buy this book. This book handles some of the more whip-weary horse corpses of usability and web design with a fresh, nearly irreverent tone. It's actually interesting to read for anyone concerned with what makes good sites into GREAT ones. A short read at just over 150 pages, the author claims it was designed to be read 'on a long flight.' As his wife so clearly says in the introduction, "when something's hard to use - I just don't use it as much." The book goes on to show you exactly how to make your site easy to use so people will use it. This is starting to sound like a plug, so I'll stop right here. I mean it though, get this book. Now. Are you still here? Go buy it now!
Customer Rating:
Summary: It will help make the Web a better place, one site at a time
Comment: Don't Make Me Think is an eye-opening book for web designers and managers who oversee websites. It breezily delivers countless tips, tricks, and core usability principles that can immediately be put to good use.I was amused to see one of the very, very few critical reviews of this book claim that it was simplistic and obvious. That's just why this book is so valuable. Upon close analysis many usability problems do seem obvious. There are a billion sites on the Web today and only about 18 get it right from a usablity perspective. Not a good success rate if the problems are obvious to those of us trying to build better sites. Like many excellent literary works, Krug helps us truly see what is right in front of our eyes -- bringing new understanding to the design of a page that we have lost sight of due to our own repetitive viewing. It seems that Krug wisely took his own advice in designing the book. He identified the key principles, the most common problems, the best possible solutions and reduced them to a volume that is truly accessible -- indeed a joy to absorb. If you're looking for an academic tome on interaction behavior, Don't Make Me Think, to its credit, is not it. But if you're looking to make the Web a better place -- one site at a time -- don't click any further.
Customer Rating: 
Summary: DONT BUY THIS BOOK IF YOU HAVE ANY COMMON SENSE
Comment: This book consists of 195 worthless pgs including the index. I must have said "Duh!" more than 15 times in the first 75 pages. It is a book that makes you say "I guess an author is born every minute!" There were so many things written in the book that a person with half a brain cell would say, no s#&t sherlock. The only reason why I finished reading the book is because 1. I wanted to write an unbiased review on amazon and 2. I had some time alone in sitting on the can.
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