Spotlight customer reviews:
|
Customer Rating: 
Summary: You MUST absolutely read this one if you want to build an ecommerce site or if you are having one built for you!
Comment: I read this wonderful book so that I know what to ask for when I have a site built for me. However, after finishing the book, I think that I must design the whole site myself since I want each and every page to incorporate and comply with all the advice of this book. The book will not take long to read; about four to five nights with pauses to think and look at examples. It will really open your eyes to a great deal of what at first feels like common sense stuff, yet you come to realize that you would have made all the mistakes possible and your conversion rates would have seriously suffered without the benefit of its advice. The book is not just for ecommerce. It is essential reading for anyone who cares about their conversion rate, whatever form their conversion might take. Thank you Lance and Sandra and please please please do not stop here. I will read anything else you will ever write. frankshayan@yahoo.com
Customer Rating:
Summary: Great book, a must for eCommerce
Comment: I learned how to apply a conversion optimization to create a larger return on investment for my search engine optimization and marketing efforts by creating a larger percentage of goal conversions with my current volume of web site traffic.
This will have a lasting and recurring benefit since a small decrease in bounces and abandoned goal funnels will generate a higher percentage of growth without buying more traffic. This process of conversion optimization has the biggest band for my buck (or sweat) and helps with growing conversions with my current pay-per-click campaigns. Also, the strategies presented will help me communicate more effectively with my audience. The book inspired me to apply a conversion optimization beginning at my check-put pages, working my way back to the home page. After adding a secondary goal on my detail pages I noticed an increase in online sales.
This optimization process creates results! I also recorded an audio review, use your favorite search engine to find 'Pixel Handler Radio' and listen online.
Customer Rating:
Summary: Tell it like it is
Comment: I purchased this book and found it to be a frank and honest yet studied reference.
It shows you how to STOP looking at web sites and design the OLD way. Helps you start looking at and creating websites and web landing pages a NEW way. The ROI way. Your client or you make an investment in a web site you can and should expect a return on that investment. The authors dispense this information in a way that hooks you in right away and never lets you go. You will not approach your next web project the same way again. You will learn how to analyze your web projects from a investment point of view. How to maximize the dollars spent creating your project and in turn maximize the return dollars on your web project. There is no better way to learn this new way of looking at web sites and design. Insight,candor and down right cool thinking make this a must have.. Thanks.
Customer Rating:
Summary: Pretty good read
Comment: Really enjoyed it. Reminded me a lot of "Don't make me think". Same vein, different info. Advice is pretty solid. Was worth it to me to have in writing why conversion rate is better than pushing higher visits.
Customer Rating:
Summary: Invest in Your Website's Success
Comment: This is the right place to start in any quest to get more out of your website. This book focuses on the most efficient ways to get a higher return on your website investment in 2 main ways. 1 is by setting up a framework and guidelines for successful web projects (success is defined by user conversions) and the other are suggestions for smart incremental changes that can make all the difference to your visitors. This book will help you avoid many of the common pitfalls and flawed ways of thinking that can hinder your sites success while helping you learn the most effective ways to ask for and receive desired responses from your users. Chapters are broken down into common web page categories (home page, landing page, forms, etc.) and includes a great set-up chapter with compelling bottom line arguments plus a bonus section at the end including a list of reading resources which will surely set you on your way to web enlightenment. In short, to get the most return on your website investment immediately, order Web Design For ROI now!
|
|
|
