Spotlight customer reviews:
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Customer Rating: 
Summary: Open your eyes to the new world of marketing
Comment: David writes and excellent book comparing and contrasting the "old rules" of marketing with the new. He writes with compelling explanations about how recent changes have changed the marketing / PR profession from a focus on communicating with journalists, reports and editors to writing for and focusing directly on your end customers. He says that marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences vial the web.
The traditional "interrupt" (TV-style) advertising does not work in today's world. Blogs, podcasts, e-books, news releases, and other forms of online content let organizations communicate directly with buys in a form they appreciate. And the best part of all (if done right)...the customers will find you and they will want to buy your product.
I highly recommend this book as a resource to help turn your organization on to all the great resources for getting your message to the market!
Customer Rating:
Summary: Funny and Insightful
Comment: Great book...very funny and has some great new ideas. While the book is full of interesting information, and how-to steps, it is very enjoyable. Scott has great real-life examples and suggestions on how to advance your business in the blog world (blogosphere). Would highly recommend for either business people or PR professionals who don't know a lot about blogging and want to break into it.
Customer Rating: 
Summary: New Rules of Marketing & PR
Comment: Waste of time for small business owners, this is more for bigger company that has millions of marketing budget. A lot of theory, but few practical stuff that I can actually do without money. Instead I would recommend Word of Mouth Marketing by Andy Sernovitz, I found it to be a lot more helpful for my business. There are things in there I can actually start doing right away to better my business.
Customer Rating:
Summary: Great for Newbies
Comment: For those who are already actively participating in this arena this enforces that you are on the right path of what others are following. But, for the person new to the space this is a great review of the best practices approach and the reasons why they are so effective.
Definately recommend to my clients.
Customer Rating:
Summary: The New Rules Of Marketing & PR
Comment: I just finished reading this book and I would highly recommend this, just not to my competitors. I found the book very imformative and believe these ideas given will work. I work for PaladinID and will implement what I have learned from reading this book. One thing I liked best about the book is that these ideas can be implement for very little or no cost. Time will tell how well I do, but at least I have a road map to start with. D. Ritchie
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