Spotlight customer reviews:
|
Customer Rating:  
Summary: A quick read about how the Internet has changed marketing and PR practices
Comment: David Meerman Scott asserts that the Internet has transformed marketing and public relations forever, and he's undoubtedly got a point; however, his argument is extremely light on facts and figures (the text contains hardly any numbers at all), and heavy on case studies. Based on Scott's blog, the book is anecdotal, chatty, easy to read and occasionally repetitive. Scott is an evangelist for using the Web in new ways, and his ideas are useful and practical. getAbstract recommends this book to experienced marketers who are unfamiliar with or skeptical of new media and techniques; younger readers may find it superficial or obvious.
Customer Rating:
Summary: Changed my way of thinking
Comment: This book changed the way I think about marketing. It opened my eyes to a number of very good blogs. The author gives great examples of how the new rules have worked in reall life. Check out his blog at www.webinknow.com
Customer Rating:
Summary: A must read!
Comment: As a small business owner with little previous marketing experience, this is a great resource for me and will be extremely helpful as I grow my business. The rules of marketing have definitely changed in the past few years and this is an excellent handbook on the new rules. Scott defines each marketing tool, explains its potential benefit and how to use it to successfully reach your target audience. Many of these tools are very low cost or even free.
This is definitely a must read for anyone that needs to understand how to effectively market using the most recent technology and resources.
Customer Rating:
Summary: Online Thought Leadership
Comment: I was so impressed by the pragmatic and innovative content of this book that I adopted it for teaching my advanced public relations course. The concept of online thought leadership is powerful.
Customer Rating:
Summary: Good read for PR people.
Comment: While some of the information in the book seems like common sense in 2008 it is many times true that as PR people we fail to do the obvious. So, reading a book like this that puts it all out there in a logical way you can quickly see that there are some pretty dumb things that we are doing or failing to do that could produce dramatic positive results and also that we spend a lot of time doing things that, in 2008, have little to no value. I am definitely changing how my company does it PR after reading this book. Well done!
|
|
|
