Spotlight customer reviews:
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Customer Rating:  
Summary: Quick read but very dry book.
Comment: This book would be good for those who are being introduced to the marketing possibilities of the internet. Nothing new and was a little dry IMHO.
Customer Rating:
Summary: I'm a beginner to net marketing and this is a good book for me.
Comment: two reasons i've decided to provide this feedback (review)
one, as a long time artist and writer who's struggled more with getting the content out than creating it, this book is (so far) the best book opening the window i'd been looking through to the virtual side of marketing
lots of good info i'm both skimming and going through slowly; feels rich in usefulness to me (and may it also make me rich :-)
the information re press releases on the web, and the list of major press release companies; the info on tagging; the importance of rss feeds - i may have heard, kinda, of these before, but definitely not had good basic material on why they were so important now and how to start applying them
second, as part of applying what i'm learning, i'm thus sharing my experience and thoughts about david's book with whomever might see this
i do sincerely recommend it (i don't have many reviews here on amazon, though that might chg :-)
adan lerma
Customer Rating:
Summary: Putting "Public" back in PR!
Comment: David Meerman Scott's e-book made p-book is a fast and interesting read. The New Rules of Marketing & PR can certainly be used as a "how-to" manual for the members of your team that are not already familiar with Web2.0 and social media marketing. The book itself is the result of a "conversation" between David Meerman Scott and the thousands of readers that downloaded the e-book. And, the foreword by Robert Scoble provides some great examples of open "Public" Relations as opposed to directed "Press" Relations. Indeed, as the new new rules arrive (web3.0) and new tools are built, one thing will remain: The necessity to deliver useful content at the time and place where your current and prospective customers need it.
Customer Rating:
Summary: The New Marketing Bible
Comment: When tasked with making our company web site more "active", I chose this book to figure out what that meant. I learned about so many new links that can be put on a web page. The author cites many examples including their web site URLs so you can check them out yourself. I find myself referring to this book while we are in the process of defining our online media center. I would recommend this to anyone who wants to increase their internet marketing presence.
Customer Rating:
Summary: Hits the spot
Comment: A fantastic wake up call for me. I thought I was in touch with most of the happenings in the new world of web marketing but this took me to another level. Great to have all the web links throughout also. Great book. Essential reading for business owners.
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