Spotlight customer reviews:
|
Customer Rating: 
Summary: Leapfrog The Learning Curve
Comment: David, as a fellow author...I have to say your book is one of the most relevant and powerful books I've read recently. Companies that want to upgrade what their marketing efforts or who are behind the times and want to leapfrog the learning curve should read this book immediately. Thanks for sharing your valuable gifts with the world. Your contribution is appreciated by me and I'm sure many others.
Jimmy Vee, co-author of Gravitational Marketing: The Science Of Attracting Customers and co-founder of [...]
Gravitational Marketing: The Science of Attracting Customers
Customer Rating:
Summary: web demands new approaches
Comment: This is a great book - I wish I had written it myself. It's the first book I have seen to really seize on the totally new game of web-based marketing in all its forms - blogs, podcasts, even viral marketing! Even if readers don't plan to use all these approaches, if they inhabit, or their customers inhabit the web, they need to understand it. The book has a fabulous action plan, and even if companies chose to time-phase their new marketing approach by hitting only one or two items to start, the sequence of rapid-fire new marketing solutions is easy to hook into as this approach takes over.
Customer Rating: 
Summary: Recommended vey highly
Comment: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Very good book to read in adapting to the new world of marketing in the digital age. Great insights about the new ruless of PR and Marketing and great information about the new digital media. Highly recommend it to everyone.
Customer Rating:
Summary: Great Insight
Comment: As an author always interested in promoting my books, I was intriqued by David's knowledge and experience. His profiles of various companies/corporations throughout the book gave great insight into online marketing. And it turned a subject that could be overwhelming into manageable chunks easily absorbed. One of my favorite chapters is How to Use News Releases to Reach Buyers Directly. He gave step-by-step details on what works and what does not. Anyone remotely interested in online marketing will gather many tips for hir or her own business.
The Frantic Woman's Guide to Feeding Family and Friends: Shopping Lists, Recipes, and Tips for Every Dinner of the Year
Customer Rating:
Summary: EVERYTHING you need to know
Comment: This is one of those books that is so packed full of information that you're going to want a notebook and a pen by your side as you read. Even then, you're going to find yourself going back re-reading the items you marked in your notepad. There probably is no guide to internet marketing that is more comprehensive than this. From search engines to pod-casting and even to `Second World' advertising, David Meerman Scott covers all of it with more than a passing glance.
The only downfall to this book will be the passing of time. Because of the very nature of the media that he writes about, the book's shelf life is going to be short. The internet is simply changing that quickly. My recommendation: don't wait for the paperback edition. Order it now, read it now, and act on it now. And check on his blog regularly for the newest updates.
The writing was friendly, up-front and easy to read. A couple of tables, or even just bulleted points to help organize the large array of approaches would have been helpful. Occasionally it seemed as though he were presenting the same information over again, even word for word, but as he admits that he expects some people to jump around rather than reading straight through this is understandable.
As Mr. Scott points out, he doesn't expect anyone to do all of the myriad of approaches that he covers (indeed, one would do nothing but update and maintain these approaches if one did) but he gives you a nice menu to pick and choose what best fits your business and your style.
All in all, a five star rating for those that need an idea of where to start, and how to start in internet marketing. And for those that have been around for a while, it is a welcome guide to what can be done better and what else to try.
|
|
|
