Spotlight customer reviews:
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Customer Rating:  
Summary: Gives great hints and tips and provides a great grounding in blogging
Comment: I found this book a great starting point to introduce me to the world of blogs. David also introduced me to some new marketing tools on the net such as squidoo, got me thinking about doing video podcasts and how to change my traditionally trained way of thinking about marketing into more a pull strategy rather than a push strategy to promote my business.
Customer Rating:
Summary: Great overview of the "new world"
Comment: This is a great, easy-to-read overview of the new state of the universe in terms of marketing. It is quite US focussed but still a lot to learn for anyone in any part of the world, especially if the world of blogs, podcasts etc. is all new to you.
Customer Rating:
Summary: Great book to help lead into the new marketing age!
Comment: This was a great book. David Meerman Scott has a unique insite into the new marketing age. And some great experience to back it up! definitely a great book for anyone who wants to market to today's world!
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Summary: An Easy Read on Online Marketing
Comment: Very good book. I was looking for a book that would talk about emerging marketing techniques and this book hit the nail on the head. A very easy-read, yet makes the marketing method and technique easy to understand.
Customer Rating:
Summary: Hard to tell what all the excitement is about
Comment: If this is "thought leadership" the train must have left the station about 6-7 years ago. None of this is new, and I seriously question if the author or the reviewers are familiar with current PR or marketing practices.
Individual anecdotal experiences do not a marketing strategy make, and very few folks bother to read blogs (less than 1%). Google is where it is at, and if you think otherwise, you're not connected to the web. Next generation - video. But surprise, surprise - good video (from a messaging standpoint) takes a lot of traditional messaging and production skills. But hey - proclaim yourself a "thought leader" of yesterday's ideas and bingo! - instant guru, excuse me - "thought leader".
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