Spotlight customer reviews:
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Customer Rating:  
Summary: The New Rules of Marketing and PR
Comment: Scott presents well and his message is clear if a bit redundant in places. Nevertheless,the book provides useful insights and good how to information to marketers in the Web2.0 era.
Customer Rating:
Summary: Excellent book for anyone doing business online
Comment: Sending a "dash and blast" press release to a reporter's already overflowing email inbox no longer cuts it.
To survive in today's "user generated content" world you have to join your buyers and customers in their world -- that is, online, where they are reading and commenting on discussion boards, updating Wiki entries, and writing blog posts.
Miss or ignore a negative post and you can potentially see millions of dollars drain from your corporate coffers.
What I liked about this book is that David explains how all the new techhologies and old media can work together -- RSS in media rooms, corporate blogs and PR, and podcasting and branding -- to help buyers find your company's products and services.
He gives practical advice on how to pitch the media (hint: don't spam them with untargeted press releases), how to monitor and respond to discussion forums, and how to monitor the blogosphere for "viral eruptions."
Whether you're a corporate PR pro or a small business owner, this book will help you navigate your way through the new methods of reaching your customers.
Customer Rating:
Summary: Scott Walks His Talk, and Teaches Readers How To Do the Same
Comment: David Meerman Scott is a colleague and friend, so my review is biased. That said, let me tell you about David and The New Rules of Marketing & PR.
A couple of years ago, if you went to Google and typed in "David Meerman Scott," you wouldn't have found a single mention. Today, as I write this, his name brings up an astonishing 144,000 hits.
A couple of months ago, if you went to Google and typed in "The New Rules of Marketing & PR," that too wouldn't have garnered a single mention. Today, the phrase fetches 38,600 hits - which isn't bad, considering the book was released three weeks ago.
David has also had other recent noteworthy successes. He's written an e-book that's been downloaded a quarter of a million times, and the venerable website, Marketing Sherpa, has inducted his campaigns into their Viral Marketing Hall of Fame for two years in a row.
The hits and awards are, of course, impressive. But what's most interesting is what these things have done for David's publicity platform. In a short time, he has gone from being an unknown to being an in-demand pundit and speaker. The guy is on a roll.
David's new book, then, knocks me out because everything in it is real. In other words, he teaches readers how to do exactly what he does to reach people through meaningful content. He talks about his use of blogs, e-books, e-news releases, and other social media tools. Not only that, he includes case studies, URLs, and interviews with other social-media thought leaders, so readers can expand their knowledge and create their own tactics.
I don't know about you, but when it comes to a "how to" book, which is what The New Rules of Marketing & PR is, it means a lot to me to know that the author practices what he preaches, and what he preaches works.
Customer Rating:
Summary: This book could change your approach to the web
Comment: This book could change your approach to the web. After devouring this book it has a record number of post it notes attached to pages. The "new style " of writing books first in a blog and then into print is starting to generate more books like this one, chock full of very useful information and methods, vs academic tomes with thoughtful but less tested ideas. So many great ideas in this book, but one that comes up early is that Press Releases are read as much by buyers than any other group out there, due to search engine retrieval long after the release is out there. So you need to write your releases as much for your buyers as to media, and make sure they are always posted on your site media centre. This reinforces the need for all your web content to talk to buyers in their words about their issues, not how great your company or product is. One more reinforcement of the core research findings behind our Precision Sales and Marketing approach. A library keeper, but a working book, not just a reference.
Customer Rating:
Summary: Excellent Book, Excellent Purchase
Comment: Great book.
Easy Read and chock full of very useful information.
Buy it.
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