Spotlight customer reviews:
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Customer Rating: 
Summary: Marketing in a Global Village
Comment: David Meerman Scott practices what he preaches. He used his blog, Web Ink Now (www.webinknow.com), to develop content for this book.
The book's thesis is that the Web offers companies and organizations of all sizes the ability to get, "...the right message to the right people at the right time." Its main strategic point is that marketers should focus on buyers and their problems (rather than hyping products and services), and think like a publisher by, "...delivering content when and where it is needed and, in the process, branding you and your organization as a leader."
To me, the book's greatest value is its in-depth examination of new media tactics and channels, such as blogs, podcasts, videos, search engines, online media rooms, and more. The book is structured like a blog, and divided into three sections: 1) How the Web Has Changed the Rules of Marketing and PR, 2) Web-Based Communications to Reach Buyers Directly, and 3) Action Plan for Harnessing the Power of the New Rules.
If you are just dipping your toes into new media marketing, read the whole book. While information in some sections is redundant, it will be worth your time. If you are already involved in new media marketing, dive right into section three's action plan, where information is cross-referenced (like a blog) to earlier sections in case you want to dig deeper into any specific subject.
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Summary: The New Rules of Marketing and PR is a great book!
Comment: This book is awesome! Really very insightful and full of useful ideas that we are already beginning to implement. This book has changed our marketing strategies.
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Summary: Commense Sense and Internet 101
Comment: I am a Flash Developer at a media production company in Indianapolis. I was hoping to get more insight into internet marketing, but instead I just found a long drawn out series of articles that could fall under the title of Common Sense or the internet 101.
I still gave it two stars since I guess it could be useful to people who do not know what blogs, forums, or wiki's are. To the rest of you, stay away. Try Meatball Sundae instead.
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Summary: Thought provoking - and action inciting - for the about-to-be entrepreneur
Comment: I'm in process of starting my own analytical consultancy, and looking for ideas on how to drum up business. "The New Rules ..." has plenty of ideas, but presents little evidence to support any of them. Does this really matter? Probably not. The essence is, if an approach does not work, try something else. There is no best approach for all businesses, individuals, or whomever. As a champion of measurement, analysis and improvement, this works for me. To David Meerman Scott's credit he writes in a very easy to read fashion. He avoids the homilies that were too typical with the "old rules".
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Summary: new tricks for an old (but motivated) dog
Comment: I've been a management psychologist and consultant for over 25 yrs. Thus I have been in the business of selling new (and sometimes uncomfortable) ideas for a long time. I am certainly not a techno-phobe but I must confess that some new developments confound me. This book was recommended to me by a real techie which made me wonder just how much of it I would digest. To my delight (and relief) the author gives enough detail to completely support his positions and explain new approaches to connecting with the world. And he explains it all in such a way that a person like me "gets it". This is a one book course in modern marketing and PR. If you need to sell ideas, you need this book.
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