Spotlight customer reviews:
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Customer Rating:  
Summary: Best way to understand Social Media
Comment: As I work at a Social Media Company, I purchased this book as a reference to create powerpoint presentation to explain to Social Media my clients.
It is a great book with a perfect explanation about how to create a marketing strategy to this new media.
I strongly recomend to everyone who is looking for understand this new environment created by the internet.
Customer Rating:
Summary: the best social media marketing book by far
Comment: i had to do this...i have read them all, and they keep comming...i am passionate about the future of media and this book tells you how to work with this enormous change....
Customer Rating:
Summary: Small start-up or multi-national conglomerate can benefit from reading this!
Comment: Larry Weber has a way with words and he cuts to the chase in this book on what needs to be done to keep your company on the cutting edge of social marketing. If you feel like you're 'out of the loop' in today's marketing and public relations world, read this book... if you feel your company is doing it all it can do but not achieving the results you'd expect, you're going to find insights here that you'll be able to use immediately. Worth a read whether a business veteran or a college student ready to make your way in the pr and marketing world!
Customer Rating:
Summary: More than ideals, this book gives mechanics
Comment: When I first picked up this book to read, my first though was "I am in mobile marketing, not sure this will apply to me." However, in the first few pages it became clear that this book is VERY relevant to mobile as well as just the web.
Basically, the premise Larry puts forth is that marketers have to become good at aggregating social networks. If you don't already know what these are and why they are getting a lot of attention, this is the book for you. Not only does the book do a good job at explaining social networks and their role in marketing, but unlike a lot of other books that espouse a lot of theory, this book gives a lot of examples - often more than one per topic/idea - and the actual mechanics of how to create social networks.
The book is very well written and easy to read. Might be too much detail for the person who is casually interested, but then you can just read the first few chapters and keep the book as a reference for when you are ready to implement.
Great book, I recommend it as part of any marketer's bookshelf.
Customer Rating:
Summary: good exposure to the concept
Comment: I ordered this as required reading for my marketing strategy class. It's interesting, though I had a hard time finishing the book If it would have been 50 pages shorter it would have been perfect. It's something that all marketers should read, and anyone who's using (or not using) the internet as a marketing tool should check out. It brings up good points and shows you how the web can and needs to be applied as a new form of communicating with your market.
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