Spotlight customer reviews:
|
Customer Rating:  
Summary: Great Analytics Overview!
Comment: Chapter by chapter, this book does a great job of speaking to the novice analyst or the experienced analytics guru. The organization of this book allows the reader to jump from one chapter to another or read in the standard sequence. I particularly enjoyed the encouragement to determine KPI's. Many organizations overlook this critical step but having completed this within my own company, I see just how crucial this is to defining success with the metrics available. Not only can I report on the raw data, but I know have a better understanding of how to translate this to solve 'real' business decisions. Kudos to the authors!
Customer Rating:
Summary: It does what it says on the cover
Comment: This is a great book, and provides a whole program for actionable web analytics. The chapters towards the end are especially useful (data driven brief, agencies, staffing and tuning the team are all quite different to what I've seen in other references) and of course the monetising chapter is worth the cover price alone.
But what really stood out to me was what an easy read it is, Jason and Shane convey some hardcore and complicated concepts in such an easily understandable manner, it's a joy to read.
Customer Rating:
Summary: A Waste of Time
Comment: I think this book is geared toward employees of companies that have no idea what web analytics are or why they would need to pay attention to them. If you are looking for a book that will go into any depth at all about web analytics, the types of data collected or what to do with it, look elsewhere.
Customer Rating:
Summary: Good book for big business... but not for start-ups
Comment: Actionable Web Analytics is both well thought out and well written; but it's geared for big business (or medium size at least). If you're a general manager or executive type getting involved with web analytics this is a great book.
However, it's not geared toward the start-up entrepreneur. One of the sections talks about getting your "team" involved... your team being your: CMO (chief marketing officer), web team manager/leader, designer, information architect, usability expert, copywriter, developer, web analyst, strategist, channel manager, segmentation lead, etc. ,etc. For this I joked to my girlfriend that I guess i can have my meeting in front of the mirror! I'm all of these titles I guess. Another section talks about a company that incorrectly spent $150,000 per month on web analytics. While they did mention that this money was somewhat illspent, for entreprenurs this is totally irrelevant.
I gave it a good rating (4 stars) simply because I think the audience the authors intended (corporate types) will get a great benefit out of it. The book is particularly useful if a reader needs to put together a cohesive argument to someone else (e.g. upper management) that analytics (basically measurements) can help with making a company's website more profitable. To that end, the book does a great job!
Customer Rating:
Summary: Right to the point
Comment: Along with other classics (J. Sterne, E. Peterson) this is definitely a must have book in any web analytics collection. Straight to the point, it provides the reader not only with a better understanding of the web metrics, but also gives the reader multiple "sell"able insights of these numbers. This last point is especially important for every web analyst practitioner, in positioning himslef/herself as a business intelligence provider, rather than a computer "geek".
|
|
|
