Spotlight customer reviews:
|
Customer Rating: 
Summary: Awesome read and great for everyone
Comment: Got my copy on Friday and have been glued to it since.
This is a must read for anyone who is related to any work with the web.
Avinash presents a very practical approach to any organizations web insights strategy and most importantly presents a very easy to follow material that can be put into action right away.
The book also provides very revolutionary ways of approaching problems and gives a sense of understanding on various tools that are out there. The trinity strategy, the importance of Competitive Intelligence, and the importance on using qualitative data with the sense of importance in providing actionable insights is powerful. Every page and every insight is very practical and I like the direct and common sense approach to problems.
This book should be called (excuse my political language) "The Bible of Web Insights".
Cons:
Can't believe the book is for $19. It is worth more than the retail price of $29
Must read....
Customer Rating:
Summary: Incredibly useful and valuable book ...
Comment: Very useful, hands-on book about the fascinating topic of web analytics! Online marketers and business professionals alike have come to realize the importance of these metrics to determine their actions and results online. Avinash's book summarizes, explains and demonstrates what makes web analytics work. I can recommend this book to anyone wanting to learn more about the topic. It is simple yet covers everything ... a must read.
Customer Rating:
Summary: An absolute must-read
Comment: I got my copy of the book yesterday and read it last night--it's fantastic! I've been working with the web since the pre-Mosaic days and have used a number of WA tools, as well as parsing raw log data on my own. Your book is the absolutely first thing I've read that presents the business of web analytics from an objective and non-self-aggrandizing viewpoint. Thank you for the effort to get it all on paper, and thank you for bettering the world with the donation of proceeds.
Customer Rating:
Summary: Right on the money!
Comment: Just received my copy. Having read many great books on web analytics in past years, it immediately jumped out at me how every single page in this book speaks to the fact that the author is a practitioner with direct responsibility for giving love and attention to metrics. Anyone who wants to put themselves into the shoes of a real web analyst will find 400+ pages of insights that can be turned into gold. For example, the "three layers of so what".
As such the book is severely UNDERpriced. For just a handful of dollars the reader reaps the lifetime learnings that the author has accumulated from working the web analytics trenches. I whole heartedly recommend.
Customer Rating:
Summary: Turning online data into wisdom
Comment: 'Web Analytics: An Hour a Day' describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others.
The Business trinity, created by Avinash, is a very powerful business process that can radically improve the performance of online efforts. It is also the spirit of the book. Avinash describes the trinity as follows: "The goal of the Trinity mindset is to power the generation of actionable insights. Its goal is not to do reporting. Its goal is not to figure out how to spam decision makers with data. Actionable Insights & Metrics are the uber-goal simply because they drive strategic differentiation and a sustainable competitive advantage (...) The Trinity mindset empowers you to Understand the customer experience so explicitly that you can influence the right customer behavior which will lead to win-win outcomes for the company and its customers."
The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the `what', `how', and `why' of online measurement strategies.
I have profited from Avinash's writings in various situations; the practical advices given in the book are clear and bring great results. I warmly recommend reading this book and following the author's blog.
|
|
|
