Spotlight customer reviews:
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Customer Rating: 
Summary: A Must Have!
Comment: I'll keep it short and sweet. This is the ultimate guide for web analytics. Unlike many other books which gloss over the details, this one does not. It is very topical in terms of having up to the minute information about competitors and key players in the industry.
More importantly, it provides a methodology that is more important than how to use the tools and techniques. It is this high level vision of web analytics that will make your implementation a success or not.
He reminds me of a great consultant, but without the BS or sales pitch. I recommend this book to all levels of readers!
Customer Rating:
Summary: An absolute must buy if you are serious about web analytics
Comment: Avinash Kaushik's Web Analytics: An Hour a Day provides a realistic and practical approach to understanding and using web analytics. I strongly recommend that you read this book if you use any web analytics tool or are just looking to improve the results on your website.
From the simple metrics such as "bounce rate" (where a visitor comes to your website and then leaves immediately) to more complex qualitative analysis this book steps you through the key things that you need to know.
It is a book that can be picked up and put down as needed, you don't need to read it cover to cover to get significant value from this book.
Buy this book if you want to get results from your website using web analytics.
Customer Rating:
Summary: This Book Is Very Helpful
Comment: This book should be a mandatory read for those of us who are tasked with web analytics reporting. Like many, we are asked from management to produce weekly top-down reports based on click-throughs and pageviews, new visitors, etc. Clearly, there is much more actionable data you can and should be reporting on.
This book will help you understand how to do just that. It also provides you with information on how to communicate the importance of effective analytics to those who can influence change.
Customer Rating:
Summary: The only book you need on web site analytics
Comment: Understanding your web site's analytics--visitors, referrers, search engine traffic, etc--is crucial to any business. If you don't understand where your customers are coming from, and what they do when they get to your web site, you're flying blind.
Avinash Kaushik is not only the top mind in web analytics but he's also engaging and easy to understand. You probably won't have many web analytics books on your shelf, but you need this one!
Customer Rating:
Summary: easy to read and great advice!
Comment: This book was waiting for me when I returned from maternity leave to my position. I just had a baby, so I didn't have any time to read it, other than when I had to pump breast milk at work. I was able to read this book and learn tons about analytics that I have now put to good use. My one hour a day break to read this book proved to be perfect timing and I was able to give it my undivided attention. My position was changed to include analyzing our site statistics and I needed to learn it from the ground up.
I highly recommend this book to anyone that has a web site or works in the web marketing field. It's full of great information and is easy to read.
Sidra Muoio
www.minicom.com
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