Spotlight customer reviews:
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Customer Rating:  
Summary: Probably a better reference than I am absorbing
Comment: I purchased this book with the idea of learning (with very limited base knowledge to start from) about the analysis of a web site's effectiveness beyond "clicks"! I am about 1/2 way through Web Analytics - An Hour A Day and much of what is being discussed is over my non-tech head.
That being said, my takeaway from the book so far is that I have learned usefully "dangerous" information about what I should expect from my web site, how it should be configured to capture information for analysis and, perhaps most importantly, "best practices" based upon this author's experience and perspective. Given that he is an expert in the field and his recommendations strike me as practical, I think this book is potentially valuable to someone of early to middle web utilization experience.
Be prepared, however, it is technical and long.
Customer Rating:
Summary: Extensive and Relevant
Comment: I've been meaning to write a review of this book on Amazon for a while, but haven't gotten around to it earlier since I typically buy my books through a Scandinavian competitor. Nonetheless, I hope my review will provide value to those considering a purchase of this book.
Avinash is probably the most generous web analyst in the world. Not only because he is donating his proceeds from the book to charity, but also because he is very generous in sharing his experience and expertise. Avinash is one of those people who are passionate about what they do, which is something that shows when you listen to him speak or read this book. He didn't just deliver a set amount of pages; he continued to write as long as he had something to share. And he had a lot to share!
Web Analytics: An Hour a Day is an excellent first read for aspiring web analysts. By reading this book you'll be introduced to the benefits and challenges of measuring visitor behavior on websites. You will learn about the pitfalls to avoid when selecting a tool and the challenges you will face when trying to create a data-driven business culture. Avinash knows that clickstream analysis is not enough and has made sure that you will be introduced to complementary methods of measuring online success. Furthermore, you'll learn which KPIs and reports you should not waste your time on.
I think Web Analytics: An Hour a Day is primarily a book for web analytics fans, written by a web analytics fan. I think there is also a demand for an executive edition. Not only web analytics aficionados should embrace the value of web analytics. I think Avinash should write a shorter teaser to rope in more readers and broaden web analytics adoption. Then more businesses would be queuing to buy the full 400+ page version for their employees.
Web Analytics: An Hour a Day is the most extensive book about web analytics that I've come across and the first one I recommend you to read. Some of the other books on the market are a few years old and therefore less relevant than this book.
My advice is that the first three books you should read about web analytics are Web Analytics: An Hour a Day by Avinash Kaushik, Web Site Measurement Hacks by Eric T. Peterson, and The Big Book of Key Performance Indicators, also by Eric T. Peterson.
Customer Rating:
Summary: A must read for anyone who is responsible for the success of their company's website!
Comment: "Web Analytics An Hour A Day" is must read for anyone who is responsible in any way for the success of their company's website. It goes far beyond Web Analytics as we have come to know it. Avinash gives much food for thought as he presents in a very clear and concise manner where we have been, and most importantly where we are headed with Web Analytics.
No matter what kind of website you have, this book addresses the issues important to obtaining important and measurable data for your website. Avninash masterfully lays out detailed long term plans for accumulating meaningful and actionable data that will lead to positive improvements for your website.
Whether you are new to Web Analytics, or a seasoned professional, this book is a must read. Experts and novices alike will absolutely find valuable information that will put them on the fast track to maintaining a successful web presence.
I applaud Avinash for his strong conviction and devotion to the field of Web Analytics and the enthusiastic style in which he continually promotes Web Analytics.
Thank you Avinash!
Customer Rating:
Summary: great source for researchers
Comment: i really enjoyed this book, it's not a boring textbook, the author's sense of humor is apparent throughout the book. it has become my reference guide for my new position. i transfered from a traditional TV research position to digital media and this book really made the transition easier. I highly recommend it.
Customer Rating:
Summary: A Very Practical Approach to Analytics
Comment: In short, Avinash's book is amazing! In our firm (internet marketing, analytics and consulting), we have taken some of the chapters and literally transform the material into checklists and templates that we immediately used for existing projects. So you can say our ROI on the book and the knowledge gained was immediate and significant.
I liked the first few chapters that focused on theory, background and strategies, and as equally, I definitely benefited from the subsequent "hands-on" chapters that focused on specific metrics for the various type of sites and businesses.
Another aspect that the book highlights (and Avinash is known for) is to couple the qualitative analytics along with the quantitative. I have already taken some of the survey ideas and putting them in practice for our consultants and their clients (as a matter of fact we now have purchased several copies of the book for our consultants to have a copy of their own).
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