Spotlight customer reviews:
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Customer Rating: 
Summary: A Very Practical Approach to Analytics
Comment: In short, Avinash's book is amazing! In our firm (internet marketing, analytics and consulting), we have taken some of the chapters and literally transform the material into checklists and templates that we immediately used for existing projects. So you can say our ROI on the book and the knowledge gained was immediate and significant.
I liked the first few chapters that focused on theory, background and strategies, and as equally, I definitely benefited from the subsequent "hands-on" chapters that focused on specific metrics for the various type of sites and businesses.
Another aspect that the book highlights (and Avinash is known for) is to couple the qualitative analytics along with the quantitative. I have already taken some of the survey ideas and putting them in practice for our consultants and their clients (as a matter of fact we now have purchased several copies of the book for our consultants to have a copy of their own).
Customer Rating:
Summary: A lifesaver!
Comment: As a project manager for several small to medium websites, I'm faced with lots of responsibilities, like content and design strategy, online media planning, and site stats reporting. I've been using a robust stats program since 2004, but was literally drowning in data. Avinash's book saved me. I finally have a good, solid understanding of web analytics and how I can get the most from my stats program to really understand what's happening with my sites.
I am not a math guy by any stretch, but Avinash actually makes this stuff fun, and he breaks down what's important beautifully, by outlining different core metrics and concepts in plain english, then following up with the REASON the reader should care about those metrics and WHAT SPECIFICALLY they should care about.
I'm a little over halfway through the book and it's already dog-eared and marked up with notes and highlighter streaks - I don't think I've delved into a book repeatedly this much, ever. And I'll definitely continue to rely on it as an incredible reference tool for the next several years.
Finally, Avinash takes all this to the next level by encouraging dialogue from readers via his active, informative blog, Occam's Razor, as an excellent living companion to the book. If you've ever wanted to get a good handle on how to interpret your website traffic and have a good time doing it, I can't recommend this book highly enough.
Thanks Avinash!
Customer Rating:
Summary: Great Book!
Comment: This is an excellent book and has become the backbone of our marketing plan for the next year.
Eric Garrison
Unitek
Customer Rating:
Summary: Insightful look at the world of Web Analytics
Comment: This is absolutely a marvelous book. Avinash does a wonderful job of taking a very confusing, and sometime mundane, topic and breaking it down to its most important parts. Very well done with lots of excellent, real-world examples.
Plus it's a fun read to boot!
Customer Rating:
Summary: An Excellent Read to Understand the 'What', 'How', and 'Why' of Webnalytics
Comment: 'Web Analytics: An Hour a Day' is one of the most insightful and deligtful books I have read in recent times on any topic. It is an indispensable read to those who want to understand not only the "hows" of webanalytics but also the "whys" of executing a task or implementing a webanalytics strategy.
Being a practitioner myself, the first thing I would say is that Avinash's passion for Webanalytics and his depth of knowledge and perspective comes out very clearly as one goes through the book. Avinash has done a remarkable job in taking a complex subject and making it fun and in a style that is easy to read.
And then there is the Trinity approach, a framework that is simple in its outlook and yet is robust enough to encapsulate all the key components for a successful Webanalytics program -- from density analysis & segmentation to conversion rates to A/B testing and VOC.
I also enjoyed reading all the titbits about the different technologies, data capture mechanisms etc. Another thing that makes this book unique are the "Why should you care" sections - which I thought was very cool since many folks spend too much time getting something executed without understanding the "so what" aspect of it.
And lastly for those folks deep into TQM, zero defects etc, Avinash has a section applying the Six-Sigma DMAIC (Define, Measure, Analyze, Improve, Control) process to continuously improve the WA program.
In summary, an excellent book that is a must read for someone in the Webanalytics space -- and recommended without any reservations.
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