Spotlight customer reviews:
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Customer Rating: 
Summary: Avinash - Priest, Bartender and Storyteller for Marketing Techies
Comment: A few days after I became unemployed, I spotted this book, picked it up and started reading, and reading, AND READING. Bells and whistles and lightbulbs went off in my head, and I met my NEW CAREER path face-to-face...
I opened my wallet to look at the last remaining dollars, put the book back, and spent the next half hour talking myself out of spending precious food and gas dollars for another book.
Well, I just finished reading the book I ended up buying that day. It was probably one of the best acquisitions I ever made. Avinash is a gifted technical storyteller with fire in his belly and charm in his delivery; I'd like to thank him here, publicly, for sharing his gift and helping me to launch what I hope will be a new livelihood.
Customer Rating:
Summary: Accessible and Marketing Driven
Comment: One of the first things that impressed me about this book was the fact that it went beyond what I was expecting to read: how to better read analytics dashboards. What I found was a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world. This is more than your typical programming book, this is a marketing book.
Kaushik does a great job with the format. As is the fact with any subject you are committed to knowing, reading the information and applying it in small pieces is the best way to learn. The bulk of the content is arranged by subject and segmented into daily readings allowing you to focus and build upon the knowledge one brick at a time.
The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often.
Customer Rating:
Summary: Perfect guidance for every level of knowledge
Comment: I loved this book. It is fill with lots of practical examples, useful URLs, graphics and summaries that help you really get the point of what all the theoretical part is trying to make.
There is something for everyone in this book, whether you are a novice in the field, an experienced analyst, a Marketing Mgr or the owner of your own cyber-business, you will read avidly every page of this book with the feeling that you are actually learning something useful for your professional change.
If you want to make a difference and be the reference for the Web analytics world of your surroundings (including friends and family!), buy this book and enjoy it.
The learning will be painless and will last forever. I highly recommend it.
Customer Rating:
Summary: Great Strategic and Tactical book on web site analytics
Comment: When I first saw Web Analytics: An hour a day, I thought it would flow like the average programming books - an hour a day type path. Those types of books never appealed to me, because the books never seemed very deep. My first perception was quite wrong.
What I found instead was a very deep book that explained not just how to tactically use web analytics to improve my systems, but also the strategy and philosophy on why and when.
The book does a great job of giving real world examples on how to analyze your size, review and understand key metrics and what might be things to look at for improvement.
I recommend as a reading plan to read through the book, or at least ahead a few chapters at a time. And then use the weekly/daily plan to constantly drive improvement in your system and analytics.
One of the things that is great about this book, is that I could see using the weekly/daily plan, over and over on subsequent sites in the future.
The other thing that is worth pointing out is how thorough this book is in covering subjects like multichannel analytics when dealing with stores, call center and a web site. It also covers difficult unchartered areas like Rich Internet Applications(RIA) and how to capture the worth while data points.
This is definitely a book you need to own, if you have anything to do with improving your web sales or customer experience.
Customer Rating:
Summary: Why?
Comment: I swore I'd never buy another analytics book again. They all told me the same thing: visitors, page views, conversions, describing *how* to measure my customers' activity online. But, when I started reading Avinash Kaushik's Web Analytics: An Hour a Day, I was reminded of why I read his analytics blog every day. Because it answers practical questions about how to convert analytics into actions. Just like his blog, Avinash's book is the first one that focuses so completely on why your customers do what they do. In many ways, Avinash's book serves as a companion piece to Paco Underhill's amazing Why We Buy: The Science Of Shopping. Whereas Underhill uses the methods of an anthropologist, observing behaviors in the field to determine what makes folks purchase, Avinash uses the tools of a (website) archaeologist, deciphering the hieroglyphics (OK, analytics) that unearth consumers' behavior online. This book serves as a most effective Rosetta Stone, illuminating behaviors, translating data into actions, turning actions into profits.
Why buy another book about analytics? Because this one answers the most important question: Why your customers do what they do and what you can do about it.
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