Spotlight customer reviews:
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Customer Rating: 
Summary: Web analytics made simple..
Comment: For professional reasons and personal passion about the subject I have been reading for some years a lot of web analytics books; the first one was web metrics by Jim Sterne (at that times the term "Web analytics" was not created yet..), followed by Web analytics demistyfied by E.Peterson, until the latter ones "Actionable Web analytics" by J.Burby and, at last, this wonderful book by Avinash Kaushik. I think this book represents the tipycal web analytics journey that every modern and innovative Company should make to become more aware and gain competitive insight about its customers, its marketplace, its competitive (online) space, and its business in general. The book is structured as a step-by-step guide, but it's much more than this: it helps you to think about your strategy, besides the operations and the tactics. There is a chapter, the 4°, in which the author explains the Trinity Model, a framework to improve and address your web strategy. it consists in a 3-d analysis: the behaviour analysis of the visitors (what we can assume by their visits, how we can interpret their footprints on our site, the outcomes analysis (how it's their business contribution, in terms of sales, leads and how we can analyse the correlated rates..)and , finally, the experience analysis (why our visitors are doing what they are doing, how we can understand their needs and desires, or their satisfaction related to their online experiece..). the holistic approach, I think that it's the strength and beauty of this book. Compliments again. If you come across to Italy, I 'd like to share a lunch with you. All the best.
Customer Rating: 
Summary: great book with practical advice - wish it was required reading for all execs
Comment: This book pretty much covers the bulk of what you need to know about web analytics. Plus, there's a lot of practical actionable advice and steps to take.
The author has done a good job of explaining the issues in a somewhat straightforward and blunt manner which I appreciate. Covers real world issues quite well. I've seen the author speak and he's also pretty funny too - for a web analytics guy. :)
Recommend buying and reading the book and the author's blog is also really good.
Customer Rating:
Summary: Essential Reading--A Manual For Analytics Practice
Comment: As a newcomer to Web Analytics (both me and the company I work for) this book has been an outstanding resource for understanding the field. Avinash successfully balances broad core concepts (like the importance of customer centricity) with instantly useful directives (even to the point of recommending specific key measurement metrics) so the reader becomes grounded in the the foundational theory AND is armed actionable steps he can take to implement the concepts.
The refreshing part is that where Avinash truly believes in a concept he is unafraid to put himself behind it 100% (like recommending "task completion" as one of the most important metrics). A reader really can tell this book comes from the mind of one who has painfully learned lessons "in the trenches," and wholeheartedly wants to help others avoid pitfalls he personally experienced. Yet there is amazing objectivity in this book as well, as Avinash calls each practitioner to a sensible and fair assessment of his or her individual company needs (and gives insight how to do it).
Starting a journey down the road of Web Analytics has been that much easier as a result of this book. Again, just an invaluable resource. Highly recommended.
Customer Rating:
Summary: A must read
Comment: This is a fantastic book for anyone interested in Web Analytics. I've been a reader of Avinash's blog for some time now and was excited to finally get my hands on his book. A+
Customer Rating:
Summary: Great Insights into Web Analytics
Comment: Web Analytics: An Hour A Day is a must read for marketing professionals, web analysts, online marketing managers and all those who wish to use key website insights to improve site visitor experience.
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