Spotlight customer reviews:
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Customer Rating: 
Summary: The panacea you've been searching for
Comment: It's no secret that many "scholarly" individuals look upon the entire series of "for Dummies" with disdain and giggles. Tell ya what, they
are best-sellers for a reason...they WORK! I gave a more-than-cursory
glance at all the similar AdWords guides and (fortunately) put my stock in the most thorough and easiest-to-understand volume, this one. You at least can rest assured that I, Christian Carswell, did lots of legwork for you...in carefully examining each alternative AdWords offering, not only in major bookstores (where I could actually OPEN THEM AND READ THEM) but also here on Amazon. Again...I and thousands of others who purchase volumes in the vast "for Dummies" inventory feel they offer good bang for the buck and only occasionally let-down the purchaser. This one helps to justify the series' popularity.
Customer Rating:
Summary: Simply Love It
Comment: I started reading AdWords for Dummies a few days ago and I've dog-eared almost half of it. I've stopped dog-earing because every page seems to have valuable information, not to mention the writing style which keeps the book interesting. I've already jumped head first into AdWords (before reading this book). But now, I'm going to create a "For Dummies" campaign and follow the advice given in the book by the letter, including paying for 21-day trial of Howie's KW tool mentioned in the book. Hopefully, I can increase conversions soon.
Customer Rating:
Summary: Essential: Best Internet Marketing book ever
Comment: I am currently attending a seminar where the author of this book, Howie Jacobson, is speaking and I can assure you of both his understanding/skill in this arena as well as his genuine passion/skill as an educator. I purchased this book some time ago and have been running a successful (as I define it) Adwords campaign since the night after the day I bought it. If you're just getting started in this field, BUY THIS BOOK - I don't know how else to tell you that this will be the best resource you can own. This book will give you a solid foundation/understanding, and perhaps more importantly, provide how-to instruction that is actionable immediately.
Customer Rating:
Summary: Extremely Helpful Guide
Comment: This book not only renewed my interest in continuing to learn more direct marketing and copywriting but it also made me hungry to become an online Adwords marketing expert like Howie.
My copy of the book is already dogged eared and littered with pop up markers throughout. Just my type of book
Customer Rating:
Summary: No one should start AdWord campaign without this book
Comment: If you're AdWords beginner or you're planing to start your first AdWord campaign, then I can't but recommend this book as much as I can. I'm AdWords newbie and I'm so happy I bought this book - there are so many ideas, advices and newbie mistakes in there that I feel that without this book I would be completely lost in AdWords world. Just reading this book once gives you (newbie) so many knowledge which you would otherwise be gaining a year by yourself.
I can't say how much resourceful this book is for advanced AdWords users (after all it is called AdWords for Dummies), but it has so many ideas and examples that I think it will be resourceful book for me for a long time.
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