Spotlight customer reviews:
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Customer Rating: 
Summary: GOOD SEO BOOK
Comment: This book it's fantastic, it talks about very simple things that a person can forget sometimes.
Customer Rating: 
Summary: A good book but i expected more
Comment: a really good book with some good information.but i expected more in this one.but overall it was good.
Customer Rating:
Summary: Just the Basics
Comment: The book had a lot of information but it's mainly the basics.So i can't say it was great.I expected more.
Customer Rating:
Summary: This book is good but the topic doesn't warrant nearly this many pages
Comment: But I did read it cover to cover. It's well written, properly edited (rare these days), and entertaining to read. It does contain some waffle, which means stuff that might be off topic. However, that could probably be resolved by a shorter page count. Search Engine Optimization is really not a complicated topic.
Customer Rating:
Summary: Lots of words and poorly organized
Comment: The essence of this book could have been covered in less than 50 pages. Lots of fluff and poorly organized with topics covered in multiple places. Best practices for organic search and PPC were intermingled so those focused on organic search had to pull it apart. Would have been helpful to have an SEO punch list/summary to follow for building a site or product category.
Did have some useful links to SEO tools but the interviews with industry guru's were worthless. Ultimately, the four page checklist we received from our SEO consultant was much more helpful than this entire book.
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