Spotlight customer reviews:
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Customer Rating:  
Summary: Shoots high, falls low
Comment: I read so many good reviews about this book before I purchased it, as it was praised to be one of the best books out there on the subject of SEO. But I found it to be extremely disappointing. While reading the book I kept on thinking to myself that what the author had very little to say but managed to spread it out on 300 pages, by repeating the same mantras over and over. You could summarize the entire book in 20 well written pages. If this is the SEO bible, I would have preferred the 10 commandments. Did not learn all that much from this book.
Customer Rating:
Summary: SEO basic
Comment: Hello
If you had some experience in SEO you do not need this book.Is a complete introduction to SEO but not for how experiencein SEO.
Regards.
Customer Rating:
Summary: very disappointing
Comment: Shouldn't be called a "bible". Has very few tips you can't find online. Over 100 pages is spent on Pay Per Click, not organic Search Engine Optimization, and PPC is handled much better in other books. I was looking for definitive information like whether your choice of website host provider makes a difference in your SEO, and its not there.
Not worth the money and time unless you have plenty of both.
Customer Rating:
Summary: Just the same old...
Comment: This book should be titled "SEM Overview with some SEO sprinkled in".
It contains misinformation, misconceptions, and myths (particularly on CMS and dynamic sites that use query strings). There about 40-50 pages in this book that are worth reading in regards to SEO, and misses out on a lot more. SEM gets a lot of pages (how to run a PPC campaign) and the rest is fluff.
What's missing? To start: no recommendations on real SEO implementation, just that you should do things. Sure, you should write a good Title tag and Meta Description, but how long should they be? What density of keywords? Should you try to get more than one keyword in a Title tag?
Inbound links section is woefully short, 10 pages of real content, 2 pages covering directories, and the directories to submit to is a list five entries long. There are many more that count than these five.
Following the steps in this book can certainly get a site headed in the right direction, but if your market is already competitive in terms of SEO, this is just the tip of the iceberg, and it doesn't really give a structure for understanding how much work is involved (there is a lot of it) or how long it will really take.
All in all, you can get all this and much much more from just a few web sites. If you feel you need to read it on paper, then print the sites out.
Customer Rating:
Summary: Simple enough for beginners, Powerful enough for Professionals
Comment: I started this book slightly skeptical. After reading almost all there is out there on SEO, I didn't think there was anything new to be learned--I was pleasantly surprised. Jerri Ledford takes readers from the very basics of how search engines work to the advanced marketing techniques that can give you an edge over the competition. Knowing exactly why something is being done helps to understand the how much better. eginners will have no problem following step-by-step through the process. This book isn't just for those new to SEO and online marketing, however. Ms. Ledford continues to delve deeper and deeper into the subject and it is highly unlikely that anyone, including those who consider themselves experts, will finish this book without having learned something new and beneficial. I would suggest that anyone who plans on marketing online have a copy of this book on their reference shelf. You are sure to return to it over and over again.
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