Spotlight customer reviews:
|
Customer Rating:  
Summary: Good book
Comment: Good book if you want to learn about Search Engine Optimization and have little or no experience in this space. Well written and easy to follow.
Customer Rating:
Summary: Beginners Place to Start
Comment: Clear and concise. Basic information, however, which makes this book a good place to start for beginners breaking into the SEO arena.
Customer Rating:
Summary: So Much of Basics...
Comment: I must appreciate the effort taken by the Cousins but its sounds too basics.
It could have had a faster pace and covered more SEO parameters.
Customer Rating:
Summary: For beginners with spare time
Comment: The writers have spent hours and months writting this book and it is hard not to admire their determination, but the result is unbalanced. The book does bring some hard facts and useful behaviours but enough to make a brochure not a full book. The first half of the book talks generalities and concepts about the web, about marketing and search engine behaviour but every time it is becoming really interesting the writers say "we'll see that point in chapter XX". It is a good trick to keep readers of thrillers on the edge, but I found it annoying and time wasting. Eventually the book gets into stats and practical actions but it feels too little too late. Most of the "do to" lists at the end of each chapter are more summaries than action points. If you are starting from scratch and have time, this book will teach you usefull things and fill your time.
Customer Rating:
Summary: Best Book Ever- really!
Comment: I've dabbled in SEO over the years mainly as an account rep (punching bag) for ad agencies. Caught in the middle of the client and the creative/techs that play each other off one another. This book really opened my eyes about how to build a SEO team with the PR, Marketing and IT dudes. And, I finally get it. You HAVE to document your SEO work for the accounting folks. There is SO MUCH junk out there and vendors promising you better SEO for $$$. In one way, I can't believe these wonderful ladies are actually sharing this "school of hard knocks" info. And, the injection of bits of humor make it such a wonderful read. They prove their thesis that SEO is really an on-going process. And, they provide the step-by-step (truely an hour a day) with downloadable FORMS to document and faciliate the journey. I've checked out a lot of SEO related stuff over the years either in books or on the web, and, nothing compares to this 300 page book. For me, and, I'm really not a techi dude (I'm in sales "a people person") --- I just want a smok'n site to get more leads --- but, this book was actually fun to read. And, understand! There wasn't a page I read that I said "huh?" Don't get me wrong, Jennifer & Gradiva know there stuff. I'm sure they could talk over my head in a heart beat. But- you know- that's the REAL sign of a professional (like a doctor with "good bedside manners" that can explain and organize things so that they can be understood. I'm looking forward to future books. - not that this book was incomplete. I read a ton of books, and, these authors have a talent. Thank you for sharing your it with us ladies!
|
|
|
