Spotlight customer reviews:
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Customer Rating:  
Summary: Crystal clear
Comment: The perfect book for starters -and a good one to look for info-
Easy to read and to understand.
Customer Rating:
Summary: We earned 6159% ROI on a search directory investment - book helps to decipher which ones are worth it!
Comment: This book helped us earn a 6159% ROI on a search directory investment. We paid $120 and sold $7391 in services. And I'm sure it won't stop there. Enough said?
The book is well organized and gives great info to help you decipher which activies are best for you. I also loved the left brain/right brain sections. I'm left brain but like to hear both perspectives.
Be warned... some sections take less than an hour, some sections take a week depending on how many resources you have and where you started.
I haven't finished the book so I can't report on page ranking results yet. I'm half way through and taking my time through the Pay-Per-Click (PPC) section - a whole book could be written on this alone. But based on the search directory we found as a result of the books work, I felt that I could provide credible feedback.
However, this book gives me a new respect for Search Engine Optimization work. Anybody can do this (in fact YOU should do this as opposed to totally outsourcing); it just takes a little elbow grease.
Customer Rating:
Summary: Only for newbees in search marketing
Comment: I hoped this book would tell me new things about search marketing. Unfortunately it did ot offer any new information for me. In my opinion the book has a too high housewife content. If you are a newbee and like to take it slowm this book is good for you. If you are somewhat experienced, look further.
Customer Rating:
Summary: Great Tool
Comment: As a novice to SEO, this book is excellent at walking you through all of the items and tools that one needs to implement a solid SEO plan.
Customer Rating:
Summary: Excellent!
Comment: I'am very pleased with this book. Definately one of the best books on the subject of SEO.
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