Spotlight customer reviews:
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Customer Rating: 
Summary: Excellent coverage of SEO, basics and advanced recommendations
Comment: This book is the the first book you should read about search engine optimization (SEO). It does not cover a lot about pay-per-click advertising (see his other book to be published Dec. 2005). For SEO, however, it explains all the basics as well as some rather advanced details. I was hesitant initially because of the dummies title, but had to realize this book is great. It explains also some advanced tools to evaluate keywords (pull frequency info from the search engines), analyze site traffic, and things that will help you get a higher page rank and better rankings in general, such as having keywords in the links linking to your site etc. Helped me bringing our pages in the top 10 for some highly relevant niche keywords and achieve great results.
Customer Rating:
Summary: Dummies No More
Comment: I ordered and read several books on this topic. This book is the best. Peter Kent covers the topic in complete detail. I got all the answers I was looking for and more. A real eye opener. AN ABSOLUTE MUST HAVE BEFORE BUILDING A WEB SITE! Get it, get it, get it! Maria Veloso's book Web Copy That Sells is a great companion to SEO for Dummies. Get this book too!
Customer Rating:
Summary: Wonderfully written and easily understood
Comment: I just finished reading the 'SEO for Dummies' book from cover to cover. It is certainly one of the best 'dummy series' books that I have ever read. The author managed to write about a complex subject, keep it interesting and make it very understandable.
If your website is 'off the chart' and you want to make sure it gets 'on the chart' and moves up in rank, this book is for you. For those thinking about a building or updating a website read this book first. For those of you that have a great site but it doesn't have a satisfactory rank this book will help you make needed changes.
I can hardly wait put his ideas to work and see what they will do for my website!
Customer Rating:
Summary: Comprehensive for all but SEO professionals
Comment: A great book with overviews of search engines, how search works, how to find important keywords, how to optimize your site for search engine placement, back links and more. Covers the material in a very readable and easy to understand format while also going into sufficient depth to lend meat to the subject matter. Covers the topics in a logical flow with cross referencing to other portions of the book. Of the books available on the market, I highly recommend the Dummies book be added to your library.
Customer Rating: 
Summary: A book for all web designers
Comment: Most web designers forget the necessary elements to get their web sites picked up by the major search engines. This book gives you the inside scoop on how to get search engines to index you properly. Filled with great examples on what to do AND what NOT to do. A must for your web library.
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