Spotlight customer reviews:
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Customer Rating:  
Summary: A Good Overview of Search Engine Optimization
Comment: Before reading this book, I was in the process of collecting quotes from several search engine optimization companies to better optimize our site. Thankfully, I didn't accept any of the companies offers before I read this book. This book gave me the knowledge to ask the right questions and weed out "search engine optimization" companies who wanted to do nothing more than take our money.
This book provided an excellent overview of the different things someone can do to better promote their site. It's great for someone (like myself) who's never had to do this before. If someone has the time, it's amazing how many simple tools can be done by oneself - if he has the time.
My only complaint about the book is that it seems skewed more to web sites that sell stuff online rather than those that simply provide information (such as my company's site). Still it was a good read and armed me with the knowledge to make my site even better.
A must for those who want to know the basics.
Customer Rating:
Summary: Great Book
Comment: I am a neophyte in web design and have a tech person in another city who has just started doing web design. She designed our websites but was not up on optimazation, and I wasn't either. We both ordered the book and have now designed two websites using it.
The first searches fairly well but it wasn't being found at all until we used the suggestions/instructions from the book so it certainly helped.
The second site was designed using the suggestions for titles, descriptions and keywords. I also believe the designer used all of the other directions for other parts of the site. We are just trying to get the site recognized at this point.
I would have to say, at least for myself, we would have not known any of the "secrets" to getting recognized without using the book. I am confident over time we wil get both sites readily recognized by the engines. It does seem to be somewhat of a science and the book help a lot.
I personally highly recommend the book and I don't normally give out 5's for anything, a big help.
Customer Rating:
Summary: This book saved our sanity
Comment: My son and I have a small business and have been trying to optimize our web site the "grass roots" way. The more we searched online the more we found out we didn't know. We were so frustrated we started talking to the "big boys" - optimization companies that want large monthly fees to take over. Then I decided to go to Barnes and Noble and ask them if there were any books on Internet Search Engines and optimization. They took me over to the computer section, handed me Search Engine Optimzation for Dummies and said "This is all you need. All the answers are in this book. You don't have to pay some company to do it." I bought the book and knew by the end of the first page that all the answers were in this book. It has truly saved our sanity.
Customer Rating:
Summary: Get More Visitors to your Site
Comment: If you have a web site you've probably gotten e-mails from time to time offering to do all kinds of things to make your site more popular with search engines. This SPAM, of course, wants you to spend money with them.
Spending a lot less for this book will tell you what these people are offering to do. All of the standard techniques from keywords in the META statements to discussing how Flash might make your site look better to the human eye but might make the site all but invisible to a search engine.
This book contains all the "secrets" in a simple and easy to follow manner that is characteristic of the For Dummies series. This is one of those books you need to read and then to re-read every so often because it will give you new ideas to get better results from searches.
Customer Rating:
Summary: Well organized and practical
Comment: This book was extremely helpful in that it focused on a systematic and easy to follow approach to understanding how to improve you site's visibility on the web. I've read other books and other resources on the web on this topic and was often left more confused than before I started. This book has helped me to understand the search landscape and how to spend my time wisely in improving teh positioning of the sites I develop.
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