Spotlight customer reviews:
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Customer Rating:  
Summary: Decent starter book
Comment: This book, as its title suggests, is a very basic overview of search engine marketing. It will give you the knowledge you need to read more detailed books on the subject.
The one thing I did not like about this book is that it seems as though the writer wrote it so that you could literally read chapter 4 without having to have read the previous chapters. It actually repeats entire sections.
It's decent if your looking for basic.
Leanne
http://www.CustomVinylGraphics.com
Customer Rating:
Summary: After SEO
Comment: my web site was in the 13th page of google results under specific key phrase, and after I followed the advices in that book, my website now in the 30th page!
book writer does not know how google work!
Customer Rating:
Summary: It's simply brilliant. An eye-opener.
Comment: I knew nuts about Search Engine Optimization (SEO) before I read Peter's book. The detailed knowledge in his book made my jaw dropped chapter after chapter. Peter showed me the way to a better placing in a search engine. Simply brilliant!
Customer Rating:
Summary: A Wealth of Information
Comment: This is a great book. Although I had done some good research on the subject over the last couple of years this book taught me a lot.
SEO is very dynamic subject and the author did a great job explaining the ins and outs of it.
The only complaint I had was that the author kept promoting a tool that can be downloaded for "free" from Alexa. This tool (Alexa Toolbar) has been a known source for adware and spyware for some time now. Needless to say I did not download this tool.
I recommend this book to anyone wanting to learn about search engine optimization.
Customer Rating:
Summary: Don't do a commercial web site before reading this book.
Comment: I could have saved thousands of dollars by reading this well laid out book before dealing with the web masters. Even if your only going to manage the web site development you need to read this book. If you don't, your at the mercy of the web masters just like taking your car to a mechanic when you no nothing about cars.
I am a 39 year old Product Manager with purchasing experience who still was ripped off due to lack of back end web site knowledge. Not any more!
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