Spotlight customer reviews:
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Customer Rating: 
Summary: The Most Comprehensive SEO Guide
Comment: I picked up the book and could not put it down. I am very knowledgeable about the SEO subject, but I wanted to learn more over this holidays season. And, I was pleasantly suprised to see that the book is not just for Dummies but also for Smart People. It covers all of the latest tools, techniques, and strong ethical tips to enhance your Internet Marketing. I recommend it to novice to advanced SEO professional. As 1 tip can add dramatic value to your site.
I just hope that my competitors don't read it:-) I am in real estate and it's a very competitive business.
Vipin Singh
Founder
http://www.UrbanTango.com
Urban Real Estate Resource
Customer Rating:
Summary: Recommended Read
Comment: This was a great book. He took a potentially boring/dull topic and made it an interesting read. My roommates couldn't believe that I was laughing while I read it! Before I read this, I couldn't have a competent conversation with other people who know how to do a site. Now that I understand what I need, I can't wait to get started redoing our websites.
Customer Rating:
Summary: updated 2004 SEO guide
Comment: I highly recommend this book to anyone who is familiar or not familiar with search engine optimization. My buddy in class told me about it, I was looking around for books related to this subject. Most books were outdated from 1999-2001, I always prefer buying the new stuff. I'm glad I read this before submitting my site to search engines, my plan for submitting my site would have failed if I had not read this book.
Customer Rating:
Summary: Worth Every Penny.
Comment: I have to say I thoroughly enjoyed this book. Written in a clear, concise manner that explains SEO step-by-step, the author doesn't just give tips, but provides links to a number of helpful resources. The process of Search Engine Optimization has never been explained in so much detail. I was left shaking my head saying " Why didn't I think of that?" This book is worth every penny.
Customer Rating:
Summary: A step by step guide to better search engine results.
Comment: In my experience as a webmaster, I have seen quite a few different publications over the years that deal with the topic of search engine optimization. None, until now, have provided such a clear and comprehensive outline as Peter Kent's Search Engine Optimization for Dummies. ( And you don't need to be a dummy to read it btw ) I highly recommend this book if you have a website and want to reach more viewers and or increase the overall effectiveness of your online efforts. Thank You Peter Kent for sharing your professional insights
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