Spotlight customer reviews:
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Customer Rating: 
Summary: A must for those involved in Internet Marketing & eCommerce
Comment: I've read several of Peter Kent's books on Internet Marketing and this is the best so far. Just one of the techniques I learned dramatically increased the ranking of my sites on several search engines. If you want higher rankings, this book gives you great tools to use!
Customer Rating:
Summary: Very easy read with clear and concise points
Comment: A succinct, incredibly helpful book on search engine optimization. It's brief and easy to read. I am recommending it to everyone I know who has anything to do with web sites.
If you are just learning about search engine optimization, this book is a great place to start. If you are only planning to buy one book on SEO, and don't know which one to get - get this.
Customer Rating:
Summary: Excellent Resource
Comment: I think this book was very well written and that the author had a thorough command of all aspects of web design and e-commerce with a focus on building search engine friendly websites.
While the preferences of search engines will change over time, I see now that most of search engine optimization fundamentals will survive the test of time.
I am grateful to Mr. Kent for imparting his wisdom and highly recommend this book to everyone who's interested in driving traffic to their website.
Customer Rating:
Summary: Brilliant book on SEO!
Comment: Peter Kent's book, Search Engine Optimization for Dummies, is filled with great information about SEO. A truly valuable resource. I didn't know a thing about SEO prior to reading Peter's book, but I now feel that I have a great deal of knowledge and understanding about SEO. It will be easy to take what I have learned and apply it to my own web sites. I'm also confident that I'll be making the right changes to my web sites to get Google's attention and high page rank.
Customer Rating:
Summary: An Excellent Introduction to the World of SEO...
Comment: I just finished reading Peter Kent's book, `Search Engine Optimization for Dummies' and thoroughly enjoyed it. It was chock full of useful information. I am the webmaster at my company, responsible for maintaining and updating two primary sites. I look forward to implementing some of the techniques and strategies outlined in this book. This will be a great resource to keep on my desk!
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