Spotlight customer reviews:
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Customer Rating: 
Summary: The right track
Comment: While I am an experienced SEO, I figured I could glean some more tips off this. While I didn't get as much as I thought, I feel I must say, if I had this book 5 years ago, I would have learned faster, and would be better at it now. This book is gold and worth every penny.
I have found that there is more theory in this book than practical application. However, the theory presented is in my opinion the most solid approach to SEO, and it took me years to learn what this book has presented. It relies less on "tricks" and more on long term, solid strategies to get keep you successful for the long run. It isn't extremely technical, which makes it great for the beginner, but its not so basic that it can't be useful.
If you are in the least bit serious about being a webmaster, whether you have one site or many, this book needs to be on your shelf. The lessons taught in it will make it pay for itself almost instantly.
Customer Rating:
Summary: Pray that your competetion doesn't read SEO for Dummies
Comment: This may be the most important book a web developer can read. Peter Kent believes that most web geeks that think they know Search Engine Optimization, don't - and I think he's right.
If you're looking for gimmicks, you may be disappointed in this book, although there are quite a few gems in here that can get you a quick bump in traffic. What Kent will help you out with is a systematic, organized approach to building a site that people will be able to find.
Customer Rating:
Summary: First search book that helped me (of two)
Comment: I maintain a lot of volunteer websites (social sciences) and recently had to move many of them from one server to another -- ie., from one domain to another domain. Getting good advice has been hard -- some of the SEO message boards,etc., never really want to answer questions -- perhaps not wanting to 'give' away secrets, etc. I ordered Peter Kent's book, thinking I might not keep it if it didn't help. The information that I found was really correct (based on my personal experience with about 1000 sites), useful, and covered some areas (importance of title tags, for example), that other books hadn't given much coverage. I was helped, and do recommend this book. Follow his advice and you should have a site that is at least liked immediately by search engines, if not loved... (given content, content, content, of course)
Customer Rating:
Summary: No tricks just real good advice
Comment: My name is Joshua and I run SalonsWanted.com an Online Salon Search Directory. In just a couple of days after making a few of the suggested web site changes I noticed significant improvement in my search engine placement. Some improvements definetly made differences faster than others but simply by following the suggestions in this book you can turn last place in first place. Remember though this is a moving target and you wont stay there forever but with the skills, knowledge and tools gained from this book it will be that much easier. Even if you dont have a technical background there are things suggested in this book even my father can do whose VCR is still blinking 12:00. I have already recommended this book to a my friends.
Customer Rating:
Summary: Search Engine Optimization for Dummies
Comment: Search Engine Optimization for Dummies is surely the best text of its kind! It is a very useful book that has proven to be extraordinarily helpful to a business promoting its first website. Comprehensive and detailed, it discusses all relevant considerations and is written so that one who is ignorant of its subject can gain a through understanding. Peter Kent has taken the mystery out of site promotion. Don't hesitate to buy it.
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