Spotlight customer reviews:
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Customer Rating: 
Summary: Great book
Comment: I don't think you have to be a dummy to read this. I am more advanced online and learned a bunch from reading this book. It is really worth the money. I highly reccomend it!
Customer Rating:
Summary: Not a Dummy Anymore
Comment: As the sole owner of an internet business, I needed this book to guide me through what I could do myself instead of paying other people. This book has not only enabled me to save money but it has explained to me - an SEO dummy - what everything means. I am actively and continuouslessly striving for a better website. I now believe that goal is in my reach because of this book.
Customer Rating: 
Summary: SEO for Dummies Review
Comment: Great read! More informative than most but lacked in-depth detail about directories and human edited directories for traffic purposes. It also had little on buying links for traffic purposes or similar. There were lots of links to consider and most were of quality. I recommend it if you haven't had a lot to do with SEO to date.
Customer Rating:
Summary: A good start on your SEO journey
Comment: I'm not a total noob at this stuff, but I'm no expert either. After reading several SEO blogs, talking to people that *think* they know SEO, I decided to buy this book. It covers the basics and does it in layman's terms. You don't have to know geek-speak to read this and grasp the concepts.
I've started using some of what I have learned on my dieselforza blog and on my websites. Between this book and a few online resources, I'm getting ranked higher (but still have a long way to go :-)
Customer Rating:
Summary: Reveals the "Secrets" of SEO
Comment: I am an attorney and there are a lot of companies who are very willing to charge me a lot of money to work magic tricks on my web site to improve my rankings in the search engines. Some of these companies even want to charge me on a perpetual monthly basis over six hundred dollars per month! What a scam!
If you are HTML savvy (as am I.) This book will tell you what to do to create a web site that will get the search engines' attention. If you are not HTML savvy (HTM What???) then this book will give you the information you need to find a web developer who really knows about SEO and is not just telling you what you want to hear in order make a buck.
This book is well written and easy to understand. I highly recommend this book.
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