Spotlight customer reviews:
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Customer Rating: 
Summary: I thought these "Dummies" books really were for dummies
Comment: I thought these "Dummies" books really were for dummies, so being a seasoned professional in the web design business, I poo pooed this book. Boy, was I wrong. This book has taken my business, AUDIN Web Design, to new levels of Search Engine Optimization nirvana. I've been able to get two keyword phrases for my clients like "dining greenwich" or "la guardia limo". Please note, I don't recommend that any bozo to do their own search engine optimization (leave that to the highly trained and skilled professionals). SEO is a highly complex task, but this book will certainly give you the information you need to interrogate any SEO professional that promises you the world.
Customer Rating: 
Summary: Typical Dummies
Comment: This book covers alot of the basics, but when it starts to get into specifics it turns into a large product endorsment. The book goes over some of the general ideas behind SEO but there are entire chapters that are written as a step by step for some third party software. The book stays true to its title as being "for dummies", but if you are looking for an in depth explanation to some of the specific how-to's. Look elsewhere.
In the books defense it promotes itself as not being for developers, but more for managers that are hiring developers. This might have been nice to know before I purchased it.
Customer Rating:
Summary: Teaches what you need to know, clearly, with no nonsense
Comment: I am not a techie. I am a lawyer. I would rather not know alot of technie details about the interent. However, I have found that most tech consultants would more approriately be paid in bananas than dollars. This applies with particular force to internet consultants. Like others before me, I have paid substantial sums to have a slick web-site put together, onlly to find that the damm site is utterly invisible to Goggle and requires a search party three days to find.
In short, cold, hard necessity has forced me to learn about the internet and specifically to learn about search engine optimization. I do not go to this area for fun; I go to learn how to advertise my practice.
From that perspective, Kent is fabulous. He explains in clear, simple language this rather pedestrian area. There really is nothing very arcane about this stuff, but that is how I feel AFTER reading Kent, not before. The whole area was a deep dark mystery to me before reading him.
If you need to know this stuff, read Kent. Otherwise, don't; it is not like it is entertaining to read.
Customer Rating:
Summary: Not for Dummies Who Don't Understand Web Design (HTML)
Comment: A lot of good information if you are familiar with HTML (Hyper Text Markup Language) Don't most of us today use an Editor when creating our web pages? How many of us are still comfortable using HTML? This book is my second dissapointment this week with the "Dummy Books". Maybe the publishers are no longer winking at us when they refer to us as dummies. Methinks they mean it literally now after after being "taken" twice this week.
In the promo for this book there is no mention there is going to be a heavy reference to and a working knowledge need for HTML. So unless you are buying this book for your guru web editor it will be of limited value.
There are a lot of good ideas in this book, however, the publisher should have been a little more forthcoming about prerequisites necessary to understanding what this book is all about.
Customer Rating:
Summary: Priceless advice for novice individuals
Comment: If only I had read this book prior to building my website. Peter Kent does a fantastic job guiding you step by step through the time-consuming yet beneficial process of search engine optimization.
To put it bluntly, after I read this book, my site ended up with six more pages of links on Google, four more on Yahoo! and 3 more on MSN. My daily traffic tripled.
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