Spotlight customer reviews:
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Customer Rating: 
Summary: Ignore the Title
Comment: This is the best intro to honest search engine optimization on the market.
Customer Rating: 
Summary: Ecellent for covering SEO basics
Comment: This book is the best start to learning SEO. It covers all the SEO basics which may be all you need to get a decent listing. I'd say that the basics are 90% of rankings. My sites which I can't list due to the review policies enjoys about 5 keywords on page 1 of Google and Yahoo. It would have been a 5 star rating but I felt not enough changed from the prior revision.
I highly recommend this book!!
Customer Rating:
Summary: LOVE this book!
Comment: While in the process of working on my new website, I came across this book and ordered it right away based on other reviews. I was not disappointed. It's a must for anyone getting ready to launch a new site or anyone wanting to drive more traffic to their already built site. Even if you think you know a lot about keywords and SEO, this is an excellent buy. It did for me what a company specializing in SEO wanted to do for $8,000. I'm sure the SEO company would have provided an excellent service, but by reading this book, I've learned how to do it myself and will now know how to tweak my site in the future.
Customer Rating:
Summary: Great for Newbies
Comment: If you're up-to-date with all the latest and greatest this is mainly a review. However, if you're not completely familiar with the terms and usage of SEO this is a great book.
Very informative, easy to read, nice to reference.
I would recommend this book to anyone working with a designer who is unfamiliar with SEO (most) or anyone who wants to brush up on the basics.
Although this book nor any others will be the tell-all guide this is a good start. SEO changes so rapidly more research is always required. This book gives a great start to the research.
Customer Rating:
Summary: Informative
Comment: I found this book to be right to the point and very informative without over complicating things. Starting a small business on the internet is confusing enough, but then trying to understand how to become noticed is even harder, and I found this book to be a good tool in helping me accomplish that.
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