Spotlight customer reviews:
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Customer Rating:  
Summary: A nice SEO book, that's up to date.
Comment: A lot of SEO books tell you the importance of meta tags, but they are pretty much worthless when it comes to 99% of search engines. This was a nice easy to read book, which is perfect for somebody like me with limited HTML knowledge.
Customer Rating:
Summary: Easy to understand- doesn't take forever to get the concepts
Comment: Thank you! A book that tells me exactly what SEO is AND confirms you don't have to be an IT certified whatever to figure it out. My clients want good search results, and from reading this book, I can now confidently design their pages to get just that.
Something I love about this book as well as all the Dummies books: As you go through the book, Peter tells you exactly what Chapter to go to for more on a certain point. You don't have to read this book from Front to Back- use it as a reference tool and learn as you go.
Easy to read and plenty of humor packed in to encourage you to continue learning, this gets a thumbs up!
Customer Rating:
Summary: Very Informative an Easy read
Comment: Peter has created a wonderful way for you to become listed in the top 10% or higher ( Depending if you are willing to follow his suggestions totally) I have been able I have been able to raise my own website to the top 1% by just following Peters Suggestions.
Customer Rating:
Summary: Fun to read and extremely helpful!
Comment: I decided to begin educating myself on search engine optimization, so I purchased a couple of books. This one was by far the most helpful in that it told me exactly how to make it easier for customers to find my site. Plus, it's fun to read! Many of the steps that the author recommends will also help customers evaluate whether to purchase my products. My site will become more useful as a result.
Customer Rating:
Summary: A comprehensive SEO book
Comment: This is a great reference book for those wanting to learn all the basic ins and outs of search engine optimization.
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