Spotlight customer reviews:
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Customer Rating:  
Summary: a book to begin
Comment: if you are interested on how search engines work this a book you can start
Customer Rating:
Summary: Useful Information
Comment: While I found the book useful and inspiring, the author did bounce all over the place and made some strange comments. He even devoted an entire chapter to marketing adult sites, which I thought was a bit strange. Davis wrote at all levels conceptually, theoretically and tactically - which is good. Overall, it's a useful book with good information.
Customer Rating:
Summary: Good information, lack of statistics
Comment: Overall, this book offered a comprehensive review of the online advertisement options including Amazon associates program, google adsense, adwords and other ads aggregators etc. The author also touched the dos and donts on search optimization. The material covered is targeting business audience and IT professionals; however, it is not really heavy on technical implementation and therefore can be easily digested by average business readers. One small complaint, if more statistics and success stories can be included, this book will be more appealing.
Customer Rating:
Summary: Good book that covers more than just Adsense
Comment: This is a fairly good book that covers more than just adsense.
Competing revenue programs like adbrite and the Amazon associates programs are also dicussed.
Even adult websites are covered with tips on how to generate money from them.
It also covers Search Engine optimization and submission.
It was an easy read with good tips that should come in useful.
Customer Rating:
Summary: Essential For People Who Want To Make Money With Google
Comment: 'Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs' by Harold Davis is one of those specialty books that is absolutely a must have for anyone that wants to succeed with advertising on Google. Teaching you the ins and outs of how to use the behemoth marketing tools AdSense and AdWords, this book will instantly start producing results if you stick to what this says and learn to make ads that are not only seen, but seen OFTEN. 300+ pages of advertising yum yums will get more people to pull over and take a look at your web site, and you will better understand the metrics behind what kinds of advertising works and what DOESN'T.
If you advertise with Google or want to in the near future, you owe it to yourself to pick up this book and start following the advice it lays out IMMEDIATELY. You will NOT be disappointed!!
***** HIGHLY RECOMMENDED
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