Spotlight customer reviews:
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Customer Rating: 
Summary: The best marketing book I have ever read!
Comment: I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook and attitude towards starting a new business. What used to see a completely daunting and unachievable task now seems within reach using Levinson's tips and "Guerrilla Marketing Weapons." I have also found lots of useful information on his website: [...]. This book also led me to the author Mitch Meyerson and his website: [...]which has a mailing list and lots of useful information as well. One of my favorite finds has been [...] which offers a free 30-day membership and lots of resources for new entrepreneurs. I am looking forward to buying a few more books to educate myself a little bit more in the world of online marketing.
Customer Rating:
Summary: An excellent & comprehensive overview of marketing weapons...
Comment: This book was one of the first I bought before starting my business. The material inside served as an invaluable asset in developing a good marketing strategy. It at mentions over 200 marketing techniques & serves as an invaluable resource for chosing which ones to use. It includes a easy-reference list, descriptions, examples, & practical applications of all the major marketing weapons. If you wish to be a guerrilla in the marketing game, you've got this book on your shelf. It remains a book on which my business marketing strategy is based.
Customer Rating: 
Summary: Marketing Material for Jay Conrad
Comment: I don't like the book. Jay Conrad use the book to promote his other books. There's no helpful examples or specific tips to use. You will achieve more results and gain more knowledge from the book Scientific Advertising of Claude C. Hopkins.
Customer Rating:
Summary: Guerilla Marketing
Comment: Very helpful information for small businesses working out ways to best market their products and services
Customer Rating:
Summary: I hope our competitors don't read this!
Comment: An easy and friendly read, packed full of information... Many ideas you may already know, but have never taken full advantage of. At least a dozen strategies you can start using right now, and a few more that you will really need to plan carefully to use effectively. Levinson explains the importance of focussed and consistent advertising, referrals, testimonials and so much more. You'll learn about how and why you need to get it right BEFORE you advertise, then a multitude of simple ways to get your message out there. I've been in the design and advertising business for 30 years. I have always had some cool ideas for the graphic design... now I'm getting the MESSAGE right, too! This book has given me new insight into how we can get the best return on a small budget. I'm using these ideas at my full-time job for a commercial printer, as well as with a new business my wife and I started in October, 2007. So far, even in this dismal economy, we're seeing 10 to 20% growth each month. Thank you Jay. Almost every page of this book is covered in yellow highlighter!
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