Spotlight customer reviews:
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Customer Rating: 
Summary: Easy to understand for non-designers
Comment: Jason Beaird explains the principles of website design in a such a way that ordinary people who don't have a background in design can understand the theories of building a beautiful website. Even though I have worked on website for the past six years, I picked up information that really explained many questions that I have had over the years. I also appreciated that he walked you through an actual website design, from the initial meeting to the final product, with a full explaination of the steps and the reasoning on why he used certain elements. For someone getting started with designing a website, this book is definitely worth taking the time to read.
Customer Rating:
Summary: Outstanding Methodologies
Comment: This is definitely a book that details design and design processes. I've been teaching & learning programming language after programming language. I thought all my design skills were gone. This book has helped me identify the weaknesses in my designs and improve on my previous designs.
Customer Rating: 
Summary: ok but....
Comment: This book is a great guide for anyone who has never had any art background at all but if you understand color and what makes things gaudy - look for a more advanced book.
Customer Rating:
Summary: The author really gets it! A Great Primer....
Comment: Finally! A Design book that gets right into it, without talking down to the reader or smothering them with useless information that they can't apply in real-world designs.
Jason covers all the fundamentals: layout, color, texture, typography and imagery, without assuming one has an art degree. The references to sites for further reading are helpful, as are the plentiful examples throughout.
The author definitely knows what he's talking about, as the website associated with the book is slick & professional, as is the presentation and layout of the book itself.
Customer Rating:
Summary: For programmers?
Comment: I will agree with one of the previous comments about the confusion on the intended audience. This book skims the surface on the basics of design. There is some good information in this book if you've got no design background at all. From that standpoint, it's obvious how someone who's spent their entire career inside a development framework would benefit, if they chose to move over to the design world. Stating it is intended for programmers and developers is simply misleading.
The author picks a company for whom he designed a site. Although he covers some interesting topics throughout the book, the project he chose to demonstrate is far from inspiring. Seems as though he could chosen a more interesting project.
I read this book the same time I read "Transcending CSS: The Fine Art of Web Design" by Andy Clarke. It is much more inspiring and in depth book in regards to DESIGN. You'll learn some really amazing CSS techniques as well. As of late, I find New Riders publications to outdo Sitepoint books on similar subjects.
I'd wait to purchase a used version of this book...
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