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Spotlight customer reviews:
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Tremendous resource for web site design
Comment: This is perhaps one of the best books I've read in a long time, mostly because it's targeted specifically to folks like myself: those who are technically sound but graphically impaired. My solid skills behind a camera translate not at all to good site design and layout, so I was really excited to look through this book when I first heard about it.

Beaird has written a very concise, gloriously illustrated work that does a tremendous job of covering everything from layout/composition to textures and color. Throughout the book Beaird uses real-world examples of sites that illustrate the particular point he's working on. Sitepoint's willingness to spring for full-color printing helps nail down Beaird's content.

The book clearly discusses layout fundamentals like balance, grid theory, and symetry/asymetry. The chapter on color hits color psychology ("Feeling a bit blue today?"), palatte selection, and the value of using color wheels to pick complementary and contrasting colors.

The rest of the book is every bit as golden, hitting texture, typography, and imagery. There are a number of terrific resources for fonts, colors, and images with a mix between free and commercial resources.

This isn't a book to find out the details of how blocks flow and clear in CSS, nor is it a book to learn about the latest and greatest in AJAX/Javascript. What this book does cover, and covers well, are the higher-level, vital concepts you need to grok before you start wiring up AJAX controls and laying out
elements.

The Principles of Beautiful Web Design isn't just for lame design folks like myself. I imagine even accomplished web designers could learn a thing or two from it. It's that good.
Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
Summary: god and simple
Comment: Good book. It explains some designs ideas and techniques in a very simple way.
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: A must read for anyone who wants to get a better understanding about Web Design
Comment: To call "The Principles of Beautiful Web Design" by Jason Beaird a primer on Web Design does the book and its potential readers a disservice. The book speaks to those who pick it up in a language that is accessible and peppered with humor, making it very easy to follow and a highly enjoyable read.

The title offers an excellent overview aimed at those who do not have a background in graphic or web design but need to get past the initial obstacles in order to translate the "idea of a web site" into a working design. Beaird goes, step by step, through the ins and outs of the design process, layout schemes, effective use of color, texture and typography and how to select images that will help your web site deliver its message in the most professional way. Throughout all the chapters, the author uses a case study of a (real) tile company to illustrate the application of all the concepts he presents.

Whether you are new to Web Design or simply don't design web pages yourself (maybe you manage web designers, but don't know enough about Photoshop), this book is a must read that will get you understanding in no time the fundamental concepts of this important discipline.
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Well Written
Comment: I am a beginner in web design. I am happy I found this book. Jason, like all good teachers, makes a difficult subject seem much easier. His writing style also makes you look forward to reading more; not like a text book. It was also visually beautiful. If you're a beginner, buy it!
Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Exactly What I Needed to Fill in the Gaps
Comment: I think this book is genius! It may cover material already known by advanced designenrs but for those of us in the "web development" field, it is a much needed refresher course in the principle and technique of design. I found myself thinking "So, that's how they do that!" many times throughout the book. A great "must-have" on the shelf of any web designer.
  

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