Spotlight customer reviews:
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Customer Rating: 
Summary: Every business owner MUST read this!
Comment: Watch Video Here: http://www.amazon.com/review/R3VGA7VAALDB3S I don't care what your business is, you can use the techniques of Word of Mouth Marketing easily if you understand how it works. It's not hard, and best of all, it's not expensive. The investment you make for this book is nothing compared to the value and ideas you'll get that could transform your business. Easy, fast read. Buy it today.
Customer Rating: 
Summary: WOM for Everyone
Comment: This book is a very simple way to discover everything you need to know about word of mouth.
It's pretty clear, talk to everyone and it's fulfilled with good examples.
If you own a small company or if you are the CEO of an important group, you can be interested by the content provided by Andy Sernovitz.
Customer Rating:
Summary: powerful yet quick and easy to read
Comment: As a long term fan of Andy Sernovitz's Blog many of the ideas in Word of Mouth Marketing were already known to me. The book is a portable version of the blog and I found it so useful I gifted it to my friend. Hopefully when he is done he too will pass it to someone who could benefit from Andy's wisdom.
Customer Rating:
Summary: Consult the Best
Comment: If you want to know how to do word-of-mouth marketing in a way that truly works, consult the best. Andy knows.
Customer Rating:
Summary: Andy knows word of mouth marketing
Comment: Whether it's with your local barber or with your next-door neighbor, you talk about your experiences with companies, products and services. And if you're a marketer, you want people to talk about YOUR company, YOUR product or YOUR service.
But how do you do this?
Andy Sernovitz knows, and he makes it easy to understand with this book. And when you finish, you'll realize that good word of mouth marketing is good marketing. Period.
So it doesn't matter if you're a marketer, if you run a small business or if you work for a global corporation. This well-written book is full of tips and case studies that will help you do your job better.
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