Spotlight customer reviews:
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Customer Rating:  
Summary: good
Comment: This is a great book if you are looking for short explanation about design principles.
Customer Rating:
Summary: Tremendous value
Comment: What's great about this book is it's organization and brevity. The authors articulate the design concepts in clear manner and supply concrete examples (on opposing pages) to add weight and understanding to the written explanation. Furthermore all concepts are linked to the canonical papers from which they come as well as the more modern advances in the field.
It's a book your feel comfortable trusting.
A design book that takes the additional care to give the audience a conceptual table of contents (of concepts grouped by type) *as well as* an alphabetical table of contents is the type of book that is, well...
Well designed.
Customer Rating:
Summary: One Design Book You'll Use Over and Over
Comment: This book is indispensable for anyone looking for a grasp on design fundamentals without going to design school. The organization, examples and presentation are top-drawer. So intuitively done. For the non-designer, a wonderful reference and primer on classic design principals and why they matter. Should be on the desk of any marketer who works with creatives and wants a better understanding and appreciation of great design.
Customer Rating:
Summary: Universal Principles of Design
Comment: Universal Principles of Design is an accessible addition to design understanding. The information has been distilled into a consistent and clear format that allows key design principles to be quickly appreciated. It is the product of a considerable research endeavour; references sources are quoted allowing further exploration of the principles. The graphics and format, as to be expected in a book design of principles, makes delving into this book an enjoyable experience. I just wish I had a copy of this book as a student, many years ago, but you are never too old to learn and experience new ideas and perhaps reinforce design concepts that you have known for a long time.
Customer Rating:
Summary: Gets you thinking about design in new ways!
Comment: Each of the 100 design guidelines ranging from photography to software design will present an explanation with references to relevant sources accompanied by one or more examples.
With this book you can simply recognize the good rules, not remember you read about them somewhere. ;)
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