Spotlight customer reviews:
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Customer Rating:  
Summary: Good book for the price!
Comment: A little out dated, but still has some useful information that I did not know about.
Customer Rating:
Summary: Must Get to Master Adwords
Comment: This book is good whether your brand new to Adwords and internet marketing or have been in the game a while. You'll pick up best practices and sound marketing advice in this easy to read, easy to implement guidebook. My advice: don't get on Adwords until you've read this book!
Customer Rating:
Summary: Packed with Information
Comment: Loved the book. It is packed with useful information. If you are considering using AdWords, you owe it to yourself to get this book.
Customer Rating:
Summary: Tunning up your business model
Comment: Ultimate Guide to Google AdWords I found is an excellent tutorial on how to get your web site finely tuned. This book is one of the best tutorials on Google AsWords written by one of the best in the business. I would recommend it to all who want to get the most traffic at the lowest cost for their Web site.
Customer Rating:
Summary: Adwords is the stock Market and Keywords are the companies
Comment: To me Adwords is just like a big stock market, but instead of Stocks you buy Keywords. Everything I knew about Marketing previous to getting involved in SEM, was based on last semester of school. I took a Marketing class as a requirement for my Business Minor andthought it was silly and not really applicable to the real world. After four years of building software in a software development group I have moved over to the dark side. Yes, instead of worrying about user experience, and how well the site is working I now worry about cramming advertising on web pages, so I needed some background on marketing again.
It can't be stated enough that Search Engine Marketing is not the same as Brand Advertising. This was the 2nd book I have read on the topic. The book will teach you Direct marketers set one goal from their ads: to compel a measurable response from their prospects. What better way to measure response than AdWords as it keeps track of everything expecially when tied to Google Analytics.
I loved the example they gave in chapter 13 about the Wright Brothers. It is often the sidebars that made this book interesting. This book was packed with information without reading like a textbook, so the little stories I could tolerate. However,I never did understand the "Uncle Claude Sez segments", I could have done without those. Also, like many others I never did find the $85 Google Success toolkit. Overall this helped me run my Adwords campaign better. Also Perry's website is great if you get a chance to check it out. The Split testing tool is fantastic.
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